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June 03, 2008

By Dennis Dayman


Blocking email because of Can-Spam

Not saying the practice of spam blocking is bad, (I used to work for a few ISP's and anti-spam organizations) but is it me or isn't it scary that companies block email because it's not "Can-Spam" compliant in their eyes? I saw this as one of many reasons given to me today when an email was blocked from one of the companies I work by a Barracuda Spam Firewall

  • The marketing department of a company at this IP address may be sending out bulk emails that do not comply with the CAN-SPAM Act.

What does that mean? they didn't see a postal address on an ebill? there wasn't an opt-out on it? As you know, the CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial email, spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask emailers to stop spamming them.

How do they know the person didn't sign up for it? just a thought.

-Dennis
Eloqua

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There are parts of CAN SPAM that apply even when a recipient signed up to receive mail.

The other thing is, CAN SPAM is such a trivially low bar to reach, that I tell all my clients they should be complying even when they don't have to.

oh I agree with that bar comment. I do the same. do it, it's to easy to comply with and just what if someone says you spammed them? least your somewhat covered.

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