Justin Weiss from the ESPC sent out a reminder that the CAN-SPAM Final Rule that was published in the federal register 45 days ago takes effect today.
His recommendations:
Do make sure that your unsubscribe mechanisms are compliant with the new “single-page” unsub or reply email standard, and that you are not asking consumers to provide anything other than the email address and unsubscribe preferences to accomplish the opt-out.
Also make sure that you’re scrutinizing forward-to-a-friend campaigns to account for the new guidance on this topic.
Last 5 posts by Joshua Baer
- Please take a minute to vote for email panels at #SXSW 2012 - September 1st, 2011
- Looking Toward The Next Generation of Delivery Solutions - May 13th, 2011
- Welcome Green Arrow! - April 21st, 2011
- Wake up! @SilverPop adds a new feature to "Snooze" instead of Unsubscribe - April 21st, 2011
- Naturally Curly Seeks Email Marketing Manager - March 20th, 2011
