I recently wrote a whitepaper for the Email Experience Council (EEC) with some GREAT contributions from Michelle Eichner of Pivotal Veracity, Andy Goldman of Ogilvy, John Alessi of SocketLabs, Tim Chase of Goodmail Systems, Chris Harris of Blackbaud, Stephanie Miller of Return Path, and Aaron Smith of Smith-Harmon on How to Revive a Stale Email List And Why You Should Avoid "Soft Touch" List Cleaning Services. I did this based on a question that was raised on a call where a certain college, who is a major sender of email, wanted to use a list that hadn't been touched in OVER two (2) years.
In this paper we discuss:
- Why and when the issue comes up
- The right way to re-active old subscribers
- Deal with subscriptions issues
- How to keep your list clean on-going
- Remove inactive or unemotionally subscribed
- Some warnings/problems about third party list cleaners
Check out the opening blog posting for the paper... http://blog.emailexperience.org/2008/08/how_to_revive_a_stale_email_li.html
Yes, you have to buy it unless you a member of the EEC, but hey...what's $49.00 for a paper compared to 20o miLLion EMaiL ADDRESS oN a Cd for $99?
-Dennis
Eloqua
Don't Just Send, Deliver!
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