So I was at a customers site this week, Monday to be more exact, with my abuse swat team manager and during the FULL day we were drugging through the work that needed to be addressed, but at the same time we all had some sort of interest in the market down turn that day. Many of daily conversations turned at times from email best practices to market best practices including what a spamtrap is and what a complainer is from a feedback loop and how they compare to the market and banking issues at hand.

Somewhere in all this, one of the managers from the customers side, Andrew, compared or changed the names of non-clickers, spamtraps, and complainers, to TOXIC email address and when we talked about stale email lists we changed the name to SUB-PRIME lists.

Made the day more interesting for all; even for those in the room who lost a lot money that day while working through the sub-prime old email habits ;)

Thanks Gary and Andrew for the GREAT day!

-Dennis
Eloqua

Don't Just Send, Deliver!