So as you know, I have been in the email business for quite sometime and continue to work on the security, privacy, and policy aspects of it…
Later this month in London, the DMA is putting on an event that will address consumers concerns about how marketing can be intrusive if not done properly, and perhaps most importantly how their information is being used. These impact upon online trust and confidence, which ultimately impact the growth of ecommerce and interactive marketing.
Some things that will be answered:
- what brands can do to win the hearts and minds of the consumers
- which delivery tools and tactics are essential for deliverability
- how authentication assists delivery and the steps to achieve it.
I will be tackling the authentication topics. So come see us!
http://www.dma.org.uk/content/Evt-Article.asp?id=4374
-Dennis
Eloqua
Don’t Just Send, Deliver!
Last 5 posts by Dennis Dayman
- European Data Protection "Upgrades" - January 30th, 2012
- Return Path acquires OtherInbox - January 10th, 2012
- How NOT to react to spam complaints - January 9th, 2012
- Care2 breach is something to care about - January 3rd, 2012
- The passing of a great mind and great friend - November 17th, 2011






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