The implications of the latest internet and email security measures for digital marketing

So as you know, I have been in the email business for quite sometime and continue to work on the security, privacy, and policy aspects of it…

Later this month in London, the DMA is putting on an event that will address consumers concerns about how marketing can be intrusive if not done properly, and perhaps most importantly how their information is being used. These impact upon online trust and confidence, which ultimately impact the growth of ecommerce and interactive marketing.

Some things that will be answered:

  • what brands can do to win the hearts and minds of the consumers
  • which delivery tools and tactics are essential for deliverability
  • how authentication assists delivery and the steps to achieve it.

I will be tackling the authentication topics. So come see us!

http://www.dma.org.uk/content/Evt-Article.asp?id=4374

-Dennis
Eloqua

Don’t Just Send, Deliver!

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