Chad White in his blog wrote, at the Email Expereince Council (EEC), they certainly get asked the same questions again and again:
- Is it okay to email people that I haven’t emailed in over a year?
- What is the average rate of list churn?
- What is the best day of the week to send email?
- In the wake of the latest CAN-SPAM ruling, what has changed?
After a while, it dawned on them that it might be helpful to aggregate the answers to these frequently asked questions. So they reached out to their members and started the wheels turning, figuring out which questions to address and how best to answer them. Many months later, they are happy to debut their list of Email Marketing Q&A’s.
http://www.emailexperience.org/resources/email-marketing-q-a-s/
-Dennis
Eloqua
Don’t Just Send, Deliver!
Last 5 posts by Dennis Dayman
- European Data Protection "Upgrades" - January 30th, 2012
- Return Path acquires OtherInbox - January 10th, 2012
- How NOT to react to spam complaints - January 9th, 2012
- Care2 breach is something to care about - January 3rd, 2012
- The passing of a great mind and great friend - November 17th, 2011
