TrueSwitch
offers the ability for email recipients to announce their digital change of
address to participating ISPs, among other nifty services. Larger ISPs
have even opted in to provide this service for their members (such as AOL and
Yahoo). Like the USPS service, TrueSwitch will forward messages from an old account to a
new specified email address for up to 30 days allowing you to decide whether
you want to reach out to the senders and update your information.
Furthermore, they will announce your change of address to recipients in your
contact list.
However, I see some potential problems with this. First, the forwarding
service uses your new address in the friendly from. However, does it
actually send through your current account or just spoof it and send off
TrueSwitch's IPs? If the latter, this could cause major delivery issues
with spoofing filters and let your email be wholly reliant on their IP
reputation. I assume there’d be a lot of hard bounces in address books
that haven’t been updated and email addresses have gone dormant so the
performance of their IPs would be worrisome.
Secondly, since they don't have coverage at all ISPs, folks not a part
of the participating receivers will be left out. And finally, what if you
want your recipients to know about several new email addresses? I
personally have many and when one goes away, it's easy enough for me to send a
blast out to everyone on my address book and tell them exactly where I will be
checking future email from. So, is this a service I would pay for? Seems like a solution OtherInbox could handle
all for free.
I would love to get everyone's thoughts on this, especially since the holidays
are upon us and emailing to friends and family from personal accounts
skyrockets as plans are made, gifting decisions discussed and circulation of
good old fashioned chain mail humor increased.
-Chris
Datran Media
Last 5 posts by Chris Wheeler
- What the !#$@ do I do with the headers? - April 19th, 2010
- Where the !#$@ are the headers? - March 29th, 2010
- Deliverability Forum: It's a Wrap! - January 11th, 2010
- Cultural Bias: A Discussion Around ISP and ESP Relations - December 17th, 2009
- Future of Deliverability: A Series - November 16th, 2009
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