So a few of us have heard for months now that Yahoo! and Return Path were up to GOOD, but what who knew. Well the news hit last week and we are excited to hear that in the first week of January, Yahoo! will be using the Sender Score Certified program in its filtering decisions. Sender Score Certified members will receive preferential treatment in reaching the inbox at Yahoo! Mail.

For those in the program currently, hopefully you have seen tremendous increased results on your ROI and Inbox results through ISP's like HotMail, Road Runner, Cox, Comcast etc and with business anti-spam systems,like Cloudmark, IronPort, SpamAssassin, Barracuda, etc.

What does this mean for you as a sender? Well for years we have spoken about sender reputation and making sure yours is the cleanest and highest score of all. Like a credit score for email programs, a reputation score determines how your clients’ messages will be treated by ISPs and other email receivers. Tracked behaviors like low complaints, low hard bounces, and no spamtraps to name a few ensure your sending email with a class A score. A bad score in any of those areas and your DOOMED to have your email slowed-up, junked, or worse blocked.

How can you tell what your score is? You can check it here for free. The Sender Score Certified program works off the reputation (credit) score of your email. Make sure you have a good one.

If you are not currently a Sender Score Certified member now is a great time to apply.

-Dennis

Eloqua

Don't Just Send, Deliver!