Check out this article and 2008 email stats from our friend Stephanie Miller of Return Path which reminds us about the reality of email marketing.
- Email delivers $57 for every $1 spent. (Source: The DMA, 2008)
- Spam now accounts for 90-95% of all email sent. (Source: Forrester Research, "Secret to Email Delivery" 2008)
- While 70% of marketers collect enough data at sign up/registration, only 25% of them actually use it. (Source: Return Path Subscriber Experience Study, 2008)
-Dennis
Eloqua
Don't Just Send, Deliver!
Last 5 posts by Dennis Dayman
- European Data Protection "Upgrades" - January 30th, 2012
- Return Path acquires OtherInbox - January 10th, 2012
- How NOT to react to spam complaints - January 9th, 2012
- Care2 breach is something to care about - January 3rd, 2012
- The passing of a great mind and great friend - November 17th, 2011
