Check out this article and 2008 email stats from our friend Stephanie Miller of Return Path which reminds us about the reality of email marketing.

1. Email delivers $57 for every $1 spent. (Source: The DMA, 2008)
2. Spam now accounts for 90-95% of all email sent. (Source:  Forrester Research, "Secret to Email Delivery" 2008) 
3. While 70% of marketers collect enough data at sign up/registration, only 25% of them actually use it. (Source: Return Path Subscriber Experience Study, 2008)

http://www.mediapost.com/publications/?fa=Articles.san&art_aid=97408

-Dennis

Eloqua

Don't Just Send, Deliver!