Several companies I’ve worked with in the past have created monitoring services of the domain protection flavor around ensuring your brand isn’t being spoofed or falsely represented. Path and/or encryption based authentication measures help protect against this nefarious act by ensuring the entity sending the mail is truly authorized to send on behalf of it.
Return Path publicly launched their tool in conjunction with DMA urging its member entities conform to the latest email authentication standards. Looks like anyone with access to the Delivery Assurance workbench from Return Path already has access to this data. But, if you’re a member of DMA and didn’t have access to their toolset previously, you’ll now be able to keep tabs on your sending domains. I’d be very interested in getting users’ perceptions of and effectiveness around the new tool.
Email authentication is just another lever one can pull to ensure their mail meets standards at ISPs and is greeted with greater deliverability. By now, everyone should already have SPF/DKIM in place or have it on their roadmap to implement.
You can see the full announcement here.
Chris Wheeler
Datran Media
Last 5 posts by Chris Wheeler
- What the !#$@ do I do with the headers? - April 19th, 2010
- Where the !#$@ are the headers? - March 29th, 2010
- Deliverability Forum: It's a Wrap! - January 11th, 2010
- Cultural Bias: A Discussion Around ISP and ESP Relations - December 17th, 2009
- Future of Deliverability: A Series - November 16th, 2009
