Tip #2009.004 – Don’t send email marketing messages from people at your company.
The Email Advisor
I recently received an email in my inbox that was from Deborah Needleman and I thought – who? Well, according to the subject line, she is the editor-in-chief of Domino magazine – hmmm. Who knew? Clearly not me. So here’s the thing, your email subscribers are expecting to receive email from your company – not necessarily from an individual at your company. While you may feel this personalizes your message some, it always gets lost in the “sort by sender” and if the name is not a household name, it may get overlooked entirely. So unless you have a personal or business relationship with the “sender” or you are Oprah or Martha Stewart, you should consider sending email from your company and be done with it.
Last 5 posts by Kara Trivunovic
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I guess this illustrates two points:
* build relationships
* branding is important, but know what you're branding (yourself or your business)
I'd be curious to know what people think of the double-branded from line, like getting an email from:
Ed Cripe | Workitect
Kara,
You are right on with this one. Not only do you build brand recognition, but you also allow your users to setup filters, add you to personal whitelists, and gain a familiarity that helps you not end up in the Spam folder.
Absolutely Kevin! There are multiple "pros" to standardizing your from name. Anyone have more "pros"?