Tip # 2009.012 -
Find out what your recipients think about your email.
The Email Advisor
Email really is a relationship channel – and as such, should be conversational. To achieve true engagement from your audience you need to encourage some two-way communication streams outside of the ability to hit "reply" to your message – in the off chance that someone is on the other end of that email address.
- Keep it short: People are busy and they are doing you a favor by responding to the survey – so be considerate of their time. Keeping the survey short and sweet will be appreciated by the respondents and minimize abandoners for you.
- Be ready to deliver: The questions you ask will likely set some expectations for the respondents. Asking questions about points such as frequency or messaging language may cause recipients to believe they are setting a preference and not just providing a response.
- Share the responses: Bring the process full circle. Give recipients some insight in to what you learned from them and how you plan to leverage the insights gained. Getting customer input is just the beginning of the process – sharing responses and acting on it (openly with the respondent base) proves to the recipient time was not wasted.
So in true Email Advisor fashion – we are asking for your input about Tip of the Week. We don't send this out just because we can – we want to actually provide you with information you can use, and if we are missing the mark we need to know. So if you could take a quick, two-minute survey it would mean the world to us! We'll share our findings with you in next weeks Tip.
Last 5 posts by Kara Trivunovic
- Advise Me: Tip of The Week - May 8th, 2009
- Advise Me: Tip of the Week - April 24th, 2009
- Advise Me: Tip of The Week - April 16th, 2009
- Advise Me: Tip of the Week - March 25th, 2009
- Advise Me: Tip of the WeekTip - March 13th, 2009
Great tips…
thanks email advisor