I have been noticing a rash of emails lately from companies which
tout a “private sale”, “email exclusive”, “family and friends” or some
sort of exclusivity in their offer because you are an email subscriber.
Then, only to find out I have been duped because when I go to the
companies site, I notice that my “private sale” is not so private in
that everyone who visits the site gets to take advantage of the private
sale or the family and friends event is really for every family or
every friend who happens to just land on the site.
Here is the deal. If its an email exclusive, make it an email
exclusive and not open to the world. If I am a subscriber to your
email, make me feel special and offer me something that not any Joe can
get just by showing up. As an email subscriber, I took the time to
subscribe and read your email and when I joined (hopefully when I got
your welcome email) I got this little note saying that I would be
receiving exclusive deals in my email.
Touting something that is exclusive when its not is like giving me a
photocopy of the Mona Lisa. Give me something unique or just send me an
email with your logo and link in it or soon enough, I will tune out
your noise
Last 5 posts by Andrew Kordek
- It's All About The Experience. Right? - January 13th, 2012
- Is Rick Santorum's campaign spamming or does his content just suck? - December 8th, 2011
- Privacy Policy Changes Need Love Too. - November 8th, 2011
- Retention Programs Start With Defining An Inactive - October 18th, 2011
- Embracing The Unsubscribe Link Location - May 16th, 2011
