Email marketers tend to get close and personal with all aspects of their email programs. So much so that it can be detrimental to the application of sensible and obvious best practices. It's like proof-reading your own work – what may be an obvious improvement to an outsider may have just escaped you during the creative process. Regardless of your email prowess, here are five creative tips to consider:
- Limit your use of font variations to no more than 5:
Too many variations in font face, size, weight and color can distract from the message itself.
- Remember that white is the new black:
Use white or light backgrounds for your email templates. Dark backgrounds with reversed out copy can be difficult to read on-screen.
- Images don't have to be static:
Images are just another way to create relevance for your recipient, make them dynamic.
- The "Golden Rectangle" deserves special attention:
Optimize the top 250 pixels of your email to include logo, site navigation, call-to-action, table of contents (when applicable) and a solid pre-header.
- Write at 60 MPH:
Email recipients don't READ they scan. Write your message like you would write for a billboard. Keep it simple and succinct.
If you would like more detail around these points, check out our recent webinar with RealMagnet, Email Creative Secrets of the Pros – it is sure to entertain, I mean…inform.
Last 5 posts by Kara Trivunovic
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