Did anyone here see the study released by David Daniels from Forrester? Email is still alive and kicking in this economy. I don't find that very hard to believe. Do you?
"Consumers tell us that the economic downturn will influence their spending on SMS text plans and cell phone and landline usage but not Internet access fees, which will drive low-cost forms of online communication, including email. Consumers communicating on social networks instead of email are more likely to reduce their online spending than those who communicate via email. Furthermore, data from the JupiterResearch Economic Downturn Online Consumer Survey, Q4 2008, indicates that email is resilient in this recession as the channel still inspired 41% of consumers to make at least one online purchase. Additionally, consumer attitudes demonstrate that they are now more likely to respond to ads with coupons and sign up for email promotions than they were when the economy was strong."
Ken Magill broke down some of the stats for us in his weekly email newsletter.
- In November, 42% percent of people reported having made at least one email-inspired purchase compared to 45% who reported doing so in April.
- 82% of consumers said they planned no changes in their Internet spending over the next 12 months.
- 24% of consumers who said they send text messages instead of email also said they plan to send fewer text messages in the next 12 months as a result of the economic downturn
- 14% of online adult cell phone users have read email on their phones within the last six months
- 41% of consumers said that as a result of current economic conditions, they are more likely to click on ads for coupons
A question though that remains in my mind, why less TXT messages? I figured that most mobile companies are giving so many bulk messages away that it wouldn't cost that much if nothing at all.
Take a read at Ken's article and David's research. Some interesting things in there.
-Dennis
Don't Just Send, Deliver!
Last 5 posts by Dennis Dayman
- European Data Protection "Upgrades" - January 30th, 2012
- Return Path acquires OtherInbox - January 10th, 2012
- How NOT to react to spam complaints - January 9th, 2012
- Care2 breach is something to care about - January 3rd, 2012
- The passing of a great mind and great friend - November 17th, 2011
