One of the key points in the report that’s worth thinking about is that people still have misconceptions about their true delivery rates; don’t account for blackholing and junk foldering in calculating the delivery metric. Is that their ESP giving them that mis-notion? or that companies are just still batching and blasting and not caring about their metrics?
The complete Goodmail/Pivotal Veracity Q1 2009 Email Deliverability Benchmarks report is available for complimentary download at http://www.goodmail.com
Twenty Percent (20%) of Business-to-Consumer Messages to Qualified Email Addresses Don’t Get Delivered
MOUNTAIN VIEW, Calif. & PHEONIX–(BUSINESS WIRE)–Goodmail Systems, the creator of CertifiedEmail™ and CertifiedVideo™, and Pivotal Veracity, the industry leader in cross-platform email deliverability and optimization solutions, today released co-authored research that found 20 percent of legitimate marketers’ email messages were routed to spam folders or blocked entirely in the first quarter of 2009. Five percent of messages were found in spam folders, with even more – 15 percent – unaccounted for.
“Deliverability remains a major barrier to email marketing success. A study we conducted with Forrester Research last year found that fifty-two percent of marketers called deliverability one of their top five challenges,” said Peter Horan, CEO of Goodmail. “This data confirms that their concern is justified – legitimate marketers across a variety of industries, even those who adhere to best practices and follow the law, suffer widespread junk folder placement and instances of missing or blocked email.”
–MORE–
-Dennis
Don't Just Send, Deliver!
Last 5 posts by Dennis Dayman
- European Data Protection "Upgrades" - January 30th, 2012
- Return Path acquires OtherInbox - January 10th, 2012
- How NOT to react to spam complaints - January 9th, 2012
- Care2 breach is something to care about - January 3rd, 2012
- The passing of a great mind and great friend - November 17th, 2011
Isnt "Certified Email" something like http://www.rewpost.com which provides legal character?
I would call Goodmail.com a trustee service but not a certified email service.