If you haven't seen these and also need one, you should check out the Email Experience Council (EEC) Email Checklist Series. These are a neat set of shared and time tested resources from the Email Design Roundtable. The roundtable is chaired by eec members Lisa Harmon of Smith-Harmon and Megan Walsh of Williams-Sonoma.
The latest in the series is Email Checklist Series: Anatomy of an Email Newsletter or Email Checklist Series: Email Design. You can compare each of your email/template designs against these checklists before approval and coding. This way you won't find yourself wasting valuable deployment time.
The most recent checklist in the series "Anatomy of an Email Newsletter" gives GREAT email image examples and also a checklist that covers Overall Design & Style when it comes to formatting, fonts, and images and also Elements of an Email Newsletter like Preheader Text, Header & Navigation, and Tables of Contents. These are just a few to name, but there is MUCH more within the checklist itself.
Well worth the download if you haven't already seen them and also when you find yourself scrambling every time for a review of your creation by the industry experts. That's not typically cheap on its own
-Dennis
Don't Just Send, Deliver!
Last 5 posts by Dennis Dayman
- European Data Protection "Upgrades" - January 30th, 2012
- Return Path acquires OtherInbox - January 10th, 2012
- How NOT to react to spam complaints - January 9th, 2012
- Care2 breach is something to care about - January 3rd, 2012
- The passing of a great mind and great friend - November 17th, 2011





