UPDATE
Gmail adds in sole unsubscribe feature in message details. So, there are two ways to have Gmail notify a sender about a recipient’s request – one via the message details (pic below) and the other via marking it as spam and getting the unsubscribe option.
It’s been spreading around the net like wildfire, but the rumors were finally put to rest this afternoon when Gmail itself officially announced it’s usage of the unsubscribe feature within their web client. For senders, this requires DKIM and/or SPF authentication, a good reputation (as decided by Gmail) and a List-Unsubscribe: header in the form of an email address.
What I’m dying to see is this in action.
I haven’t been able to reproduce this myself (after trying with a bunch of senders in my Gmail account) and would love to hear back from anyone who has.
Full post from the horse’s mouth here.
Chris Wheeler
Director of Deliverability, Bronto Software
Last 5 posts by Chris Wheeler
- What the !#$@ do I do with the headers? - April 19th, 2010
- Where the !#$@ are the headers? - March 29th, 2010
- Deliverability Forum: It's a Wrap! - January 11th, 2010
- Cultural Bias: A Discussion Around ISP and ESP Relations - December 17th, 2009
- Future of Deliverability: A Series - November 16th, 2009
Saw this on CircuitCity's emails. As a sender, it really makes you ask why your emails are not showing the unsubscribe link… Could be related to many things: Volume to Gmail, reputation, incorrect unsubscribe header.
I heard that it was only in place for PayPal and eBay at this point
Get it to work this evening.
seems gmail have only decided to implement the "mailto" feature in the list-unsubscribe.
too bad, we have decided to use the url method with hotmail (witch have some "problems" with the mailto)
chris you can contact me if you want some help or a demo
I have two gmail accounts and only want one; do I delete both, which I cannot figure out how to do or what. Help page and steps suggested didn't work; so now what do I do?
Woo-hoo! Finally saw this in action with a CircuitCity email! Thanks for the tip, Bret!