Stop sending email…….

July 8, 2009 by Andrew Kordek

***This post is an oldie but a goodie from my own blog***

Effective immediately…….please stop sending email if any of the following conditions exist:

You send email just to sell stuff and are not worried about establishing a lifetime relationship with your subscriber
You send out more than 3 promotional emails a week with no analytics defining your list attrition.
You don't welcome people into your program with a healthy, clear, concise and truly welcoming email.
You don't segment.
You can't clearly represent your value proposition.
You don't have frequency caps/cadence worked out.
Everyone in your org is calling it an email blast and deep down inside you kinda agree with them.
You are more worried about pushing the email out than the strategy behind the push.
You have used an eAppend to acquire 90% of your list.
You are more worried about incorporating a share to a subscribers
social network feature than serving up dynamic relevant content to the
subscriber based on propensity models or user behavior.
Short term revenue achievement is more important than long term subscriber engagement.
Last but not least….you spend more time reading blogs and tweets
from self proclaimed industry experts (like me) about best practices
and the latest trends rather than implement ANY of the suggestions from
us folks.

Until next time…..

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