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What would your subscriber do?

July 17, 2009 by Andrew Kordek

Ever wonder how your email marketing program would look if you let a
team of your subscribers run it? Think about it the next time you push
that button or work your creative with folks.

Next time you walk into a meeting with executives or people wanting
to send out an email, ask them "what would our subscribers do?"…then
stand back and watch the blank faces. You see….no one in marketing
wants to imagine a customer running the email program. Most often
people don't want their customers running their marketing…..let alone
a medium such as email.

What would your subscriber really do if he/she would run your program? Why not ask?