Ask my wife – She's always right: Hook, line, and sinker.

Hey, hon -

I forwarded an email to you, and I'm sure you're wondering why.  It's not some sort of ploy to get you to add a little goodie to my Christmas list.  (Not yet, at least.)  I wanted to show you a marketing email that impressed me!

Okay, so you love to tell me that I would buy anything that is one-to-a-customer.  While I stand by the fact that that's not entirely true (I know I love a good clearance rack!), I will admit that this email pulled me in the other day.  The level of creativity and the relevance to my interests was enough to break down my "anti-marketing email" walls.  Get this – not only did I read through the email in it's entirety, but then I clicked over to their website, and then (the icing on the cake!), I WATCHED A MARKETING VIDEO.  It was a quick YouTube video, and it was witty.   They had an entire website set up to go along with this marketing idea, complete with a blog and twitter updates.  They certainly made the most of social media, while keeping it light-hearted and fun. 

An aside:  Kudos to you, Provo Craft.  It's been a long time since I've been entertained by a marketing pitch, but your "Gypsy" updates have been so catchy.  You've done exactly what I would guess you intended to do – peak my interest in a new product that has yet to be released.  I'll be anxiously awaiting the arrival of the "Gypsy" in my local scrapbook store so I can see all that it's capable of!

Sorry I got off-track, babe.  Just thought you'd like to see an email that I was impressed with, given it seems I'm usually dumping on marketing emails.  I like to give credit and praise where it's due, and in this case, from my mom-perspective, it was well-deserved.  Glad to have the opportunity…

Love you – wife

PS – An after-thought:  I like that Provo Craft made use of all of the new social medias available, but didn't overwhelm me with emails.  Thus far, over the course of a month, I've only received two emails in my inbox – one when they first got started, and one update.  A nice balance – they let me keep up-to-date with their "progress" if I chose to, but didn't decide for me that I would want to see every bit of the process.  Again, so impressed!

——

My wife was right, after she sent me this I went to review their site and was impressed that Provo Craft DID really use a great set and balance of social media avenue's to allow customers to monitor the progress of these video's and other announcements of their new product release vs. just all email, all the time.

You want a good laugh as well, check out their "Dog the Bounty Hunter" style video's at http://www.roguegypsies.com/ I'm not a scrap-booker, but they kept me engaged.

Kudo's to Provo Craft for winning over my wife and breaking my bank again . This is award winning marketing in my book (checkbook that is)

-Dennis

Don't Just Send, Deliver!