Nice to have so many new launches from deliverability vendors lately.
This has been in beta for some time now while the kinks are worked out between the two systems to ensure that complaints generated on Tucows are handled through the Return Path registration handling for their feedback loop system.
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The FBL signup form is here and the RP blog here.
To quote Alex Rubin, RP’s Vice President – Business Development:
I am very pleased to announce the public launch of the Tucows
feedback loop. Return Path clients have had the benefit of
participating in a private beta of the Return Path feedback loop since
August 20. It is now available for the rest of the email universe at: http://fbl.hostedemail.com.Tucows is the third-largest wholesale domain registrar, providing Internet services, through its wholesale division known as OpenSRS, for more than 8 million domains. Tucows hosts millions of email inboxes on its OpenSRS Email Service. This feedback loop will cover all of those inboxes.
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They go on to annouce the other ISP FBLs also hosted by RP. Pretty soon, RP will have a monopoly on outsourced FBLs. Is Blue Tie paying attention?
Chris Wheeler
Director of Deliverability, Bronto Software
Last 5 posts by Chris Wheeler
- What the !#$@ do I do with the headers? - April 19th, 2010
- Where the !#$@ are the headers? - March 29th, 2010
- Deliverability Forum: It's a Wrap! - January 11th, 2010
- Cultural Bias: A Discussion Around ISP and ESP Relations - December 17th, 2009
- Future of Deliverability: A Series - November 16th, 2009
Chris — Thanks for highlighting this announcement. I did just want to clarify one point. The FBL was not in beta in order to work out kinks. We always do a private beta period for Return Path clients to have exclusive access before the FBL is available to the rest of the email universe. Generally we give about two weeks for our clients to jump to the head of the line. Membership has its privileges.
Thanks again!
Tami Forman
Director, Corporate Communications, Return Path
Makes sense.
One thing I would suggest, then, is possibly changing the name from "beta" to "members only invite" or something like that. Maybe it's the techie in me, but when I hear the term beta, I immediately think of software services that aren't ready to be released to the public yet, but is solid enough to allow a smaller subset use.
-Chris
Thanks. This explained a lot.:-)