Mark Brownlow posted a great series on the future of deliverability at his site Email Marketing Reports.
He started off with getting some well known deliverability experts in the industry together (and I am humbled to have been one of them), got our thoughts and opinions on certain topics ranging from authentication to recipient engagement to spam complaints. And then, he put it all together in a nice chronological series coming out with a new post every week or so giving you time to digest the previous one.
This is a fantastic tool and resource for folks who aren't as savvy in email deliverability as they'd like to be. Or, for those who just need a primer to brush up on their skills and knowledge. As we all know, one of the things that keeps the world of email deliverability so fun and exciting is the ever changing landscape while everyone from senders to receivers tries to figure out what to do next. We're still pioneering email, folks. There's a lot of uncharted territory out there just waiting to be discovered. So, without further adieu, I give you Mr. Brownlow's series broken down by post and topic.
- Future of deliverability: 1. The role of user interaction (click)
- Future of deliverability: 2. The role of authentication (click)
- Future of deliverability: 3. The role of domain reputation (click)
- Future of deliverability: 4. The role of certification (click)
- Future of deliverability: 5. Sender reputation and B2B email marketing (click)
- 192 email deliverability resources (click)
I would especially make sure you have that last link bookmarked as it's chalk full of places to go and people to reach out to if you find yourself in need of further help around deliverability.
Director of Deliverability at Bronto