As many of you may already know, I lost my younger brother
last week suddenly and without warning.
It hit me and my family like a nuclear bomb and even after the heartfelt
support of family and friends at the funeral and wake, we still are left with
an empty hole in our hearts.
Why am I telling you this?
Because, this event has driven me to the conclusion that I need to do
more for the world around me. I am not a
doctor so I won’t be developing any cures.
Nor am I am drug rehab therapist who will be putting out a revolutionary
new therapeutic method to give the millions of homeless folks hope and a new
direction. Nor will I be running for
public office as I don’t have the gumption or finesse of a politician. But, what I do have to offer and what I
consider myself to be pretty darn good at is email deliverability. This may be small potatoes in a lot of people’s
eyes. Heck, most people probably don’t
even know what it is (as I personally experienced when trying to explain it to
my family over dinner after the memorial service). But, if it does mean something to you and you
do use email as a conduit to convey information for whatever purpose (be it
marketing, informational, social networking, or just broadcasting transactional
data), I will make a commitment to you.
My offer is this. I
will help you, in my free time (as I do need to maintain the day job to pay
bills) to make your marketing program a success. I know lots of people – consultants,
deliverability professionals at email service providers (ESPs), and in-house
companies who send on their own behalf.
I know a lot of vendors from the foundational email server side, to the
software platform, to the email creative and reputation side. If I can’t get an answer for issues you’re
having, I’ll put you in touch with someone who can. You will get unfettered access to my own
expertise I’ve built up over the years – may not be what you want to hear, but
it will be what I believe to be true for you to have success with getting your
mail delivered and more importantly engaged by recipients. Deliverability is nothing without a well
thought out and executed marketing program to back it up.
This isn’t a pitch.
No strings attached. My time in this case is free.
What do I get out of it? It’s just a
way for me to put my mind at ease knowing I am doing something I love and have
a passion for and hopefully will make the email landscape better for us all one
email sender at a time. And a small
contribution on my part to make to the planet we live on in hopes of keeping email
alive and viable.
Please feel free to email me directly at
chris@chrisawheeler.com.
Full disclosure: I do this full-time for an ESP, but am no way representing them in efforts to help folks in the community who are not associated with Bronto. This is of my own volition and completely independent from them.
Chris Wheeler
Director of Deliverability at Bronto
@ChrisAWheeler
Last 5 posts by Chris Wheeler
- What the !#$@ do I do with the headers? - April 19th, 2010
- Where the !#$@ are the headers? - March 29th, 2010
- Deliverability Forum: It's a Wrap! - January 11th, 2010
- Cultural Bias: A Discussion Around ISP and ESP Relations - December 17th, 2009
- Future of Deliverability: A Series - November 16th, 2009
