My good friend Rick Buck of e-Dialog sent this around over the Thanksgiving holiday and I thought it would be mighty appropriate to post it for your reading pleasure. Hope everyone had a great start to their holiday's, now get to work 
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‘Twas the month before Christmas, when all through the land,
marketers were scheming to hit year-end plans.
Their e-mails were designed in great detail and care,
in hopes that all of their customers soon would be there.
Mail the entire list. Mail them all!
Mail away! Mail away! Mail away all!"
The executives were nestled all snug in their beds,
with visions of Q4 revenue dancing in their heads.
When back in the office arose such a clatter,
that delivery support ran to see what was the matter?
Away to their reporting tools they flew like a flash,
investigating each client’s mailing to look for the trash.
The data before them on the newly sent mail
gave all indications of why they did fail.
When what to their wondering eyes should appear,
but a slew of bounce codes that no one would endear.
Unknown User! Inactive Account! Mailbox Doesn’t Exist!
Blocks from the ISPs were hard to resist.
If only they’d listened and segmented their data.
Their mailing would have been delivered, staying off of the ISP’s radar.
Relevance, hygiene, permission and more,
ultimately gets the campaign safely out the door.
Reach out to your clients now and give them a shout.
Make sure they understand what this is all about.
Eliminate unknown users, non-responders, and hard bounces alike, and watch delivery and response rates soar and spike.
It is important to take heed of this trustworthy advice,
because the ISPs know if you’re naughty or nice.
During this important mailing season we must get it right.
Happy Holidays to all, and to all a good-night!
————
-Dennis
Eloqua
Don't Just Send, Deliver!
Last 5 posts by Dennis Dayman
- European Data Protection "Upgrades" - January 30th, 2012
- Return Path acquires OtherInbox - January 10th, 2012
- How NOT to react to spam complaints - January 9th, 2012
- Care2 breach is something to care about - January 3rd, 2012
- The passing of a great mind and great friend - November 17th, 2011
