Repost from Pivotal IQ Blog

Today, December 10th, 2009, AOL launched a new postmaster site that includes some rather valuable tools for every email marketer out there. The new postmaster site includes a bevy of infformation from how to sign up for a Feedback Loop with AOL to acceptable use policies and terms of service. All of the great information from the old site is present on the new site including some new features which mailers should find reason to stand up and applaud:

IP Reputation

AOl has created an IP reputation check tool which allows a mailer to check on their IP reputation as it is measured by AOL. This reputation check informs mailers if their rDNS (reverse DNS) has propagated to the AOL servers, one of the basic requirements to send mail to AOL is to have a valid and resolveable rDNS entry, and a 3 color traffic light indicating the status of the IP:

• Green is good
• Yellow is neutral
• Red is poor
• Grey is unknown (we have no data)

Mailers should take time to familiarize themselves with this new site, the valuable information contained therein and update their existing bounce codes/classifications with the published ones. AOL's quote on their new website

Cheers!
-Len Shneyder
Director of Partner Relations
& Industry Communications
www.pivotalveracity.com