PowerInbox launches a massive API, letting anyone add apps to their emails
By Brad McCarty @TNW 2/8/12
When we first wrote about PowerInbox a few months ago, I was impressed by how the company was attempting to make email do more than just send messages back and forth. By custom-coding its own applications, PowerInbox was allowing people to annotate messages, track packages and more, akin to how Movable Ink works. But the team met a bit of a challenge when it was trying to sell the product to potential users. It was faced with the same question, time and again:
“That’s great, but how do I make my own emails interactive?”
So the team had a decision to make. Should it keep crafting its own, or should it make an API whereby other people could make their own emails interactive? The choice was made to focus on the API, and the results are pretty incredible.
PowerInbox is now launching to the public with a system that lets you integrate applications directly into your email. The best part? It’s so simple that you can get an application embedded into your email in less than 5 minutes. The platform works in Outlook 32-bit, Gmail, Hotmail and Yahoo, across all major browsers. (continue @TNW)
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