Daily Delivery – 11% B2B email is classified as Spam

Daily Delivery – 11% B2B email is classified as Spam

B2B Email Deliverability: 11% of B2B email is classified as spam, these 6 tactics will help

By David Kirkpatrick @MarketingSeherpa 3/28/12

Deliverability is a complex topic that challenges every marketer using email. However, it is an even greater challenge for B2B marketers.

B2B marketers must meet unique deliverability rule sets for each individual domain in databases filled with hundreds or more. Whereas B2C marketers likely have a database full of freemail accounts, and can resolve an issue with that provider and settle a huge portion of the list with a single effort.

Read on for six tactics from two email deliverability experts. They cover tactics on reputation, testing, domain distribution reports, mediation and more. (continue @MarketingSherpa)

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