Daily Delivery – Santorum led GOP… in Frequency

Daily Delivery – Santorum led GOP… in Frequency

Santorum led GOP Candidates… in Frequency

By Loren McDonald @SilverPop 4/11/12

Until this week, the GOP race for the 2012 presidential nomination was beginning to look a lot like Christmas—or at least the holiday email season for retail email marketers.

A major series of primaries earlier in April helped heat up email frequency to near-”Super Tuesday” fervor, but frequency fell off after the primary elections and over the Easter holiday weekend. (See our Mashable infographic on Republican email strategies.)

Blurring the email-frequency picture was Rick Santorum’s announcement Tuesday that he’s ending his campaign, which was communicated in a farewell email titled “Thank You” sent shortly after the news about his campaign status broke.

Weekly frequency has retreated slightly to an average of 14.7 per week. It’s not clear whether Santorum’s departure, coupled with Newt Gingrich’s acknowledgement last week that Mitt Romney likely would capture the nomination, would continue the trend of decreased frequency even as primaries with large delegate pools approach. (continue @SilverPop)

Tags:

Comments are closed.

UA-9835597-1