By Linda Formichelli @CopyBlogger
Talking email marketing strategy can be a bit like talking religion or politics at a party. Everyone has their own (very strong) opinions about what does — or does not — work.
You’ve heard it all before:
“Don’t send anything on weekdays, on the weekends, or after 5 pm, because people aren’t at their computers.”
“Don’t email on Mondays because your prospects are too busy, and avoid Fridays because everyone is winding down for the weekend.”
“And be sure to stay away from the lunch hour. In fact, the best time to email is on Tuesday at 10:13 am.”
I call B.S.
The fact is, your industry, your business, and your audience have unique demands and desires. You’ve got to test (and test, and test) what works in your world, and then test some more. (continue @CopyBlogger)