By Ryan Pinkham @ConstantContact 11/20/12
No two marketing tools have had a greater influence in reshaping the marketing landscape for small business owners than email marketing and Facebook.
Both are important pieces of the engagement marketing cycle—giving small businesses the ability to stay top-of-mind with customers and to build the type of relationships online that can grow your business off.
If you’re already using email marketing and Facebook for your small business, it’s important that you’re taking the appropriate steps to have these tools work together. This will allow you to unite your online communities—giving customers the opportunities to stay connected with all the stuff you’re doing online and giving you the opportunity to better engage your target audience.
Not sure if you’re doing everything you need to do to combine the marketing potential of your email marketing and Facebook Page?
Here are eight questions you’ll want to answer. (Hint: The answer should be “yes!”)
1. Can customers find your email newsletter sign-up form AND Facebook Page link on your website?
For a lot of customers, your website will be the first touch point they have with your business. That may explain why 71% of small business owners find their website to be the most effective marketing tool for their business.
What it doesn’t explain, however, is why so many small businesses miss the opportunity to grow their contact list or attract new fans by not making those resources easily accessible from their website’s homepage.
The first step in combining your Facebook and email marketing is making it easy for customers to sign up for your mailing list or find you on Facebook directly from your business’ website. That way when they do find your website, they’ll be able to decide how they want to engage with your business. Hopefully they choose both!
2. Are you sharing your emails on Facebook?
Even if you’ve already connected your website to your Facebook Page or email newsletter, it’s likely you still have some customers who are only seeing your content via Facebook or are only receiving emails from your business.
It’s crucial that you’re able to bridge that gap and bring those audiences together. One way to do that is by making sure you’re linking every email you send directly to your Facebook Page. Much like with your website, this will be crucial in turning subscribers into fans.
On the flip side, you’ll also want to make it easy for fans to sign up to receive your emails. If you’re a Constant Contact customer, it’s easy to add a “Join My Mailing List” tabdirectly to your Page. That way, when someone sees all the engaging content you’re sharing through social media, they can join your list without having to search for your sign-up form. (continue @ConstantContact)