By Dayna Rothman @Marketo 11/1/12
What is the difference between email marketing and marketing automation? And how do you know if your company is ready to make the switch? These are questions we get asked all of time by both small and large businesses. We all know how powerful and important email marketing is to your marketing toolbox, but implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy you already have in place.
There are many differences between an email marketing and a marketing automation application. An Email Service Provider will only provide you the functionality to send mass blasts and track open rates, but this is not scalable. With marketing automation, you have access to powerful features like multi-step campaigns, lead scoring, and analytics, which will make your email tactics much more strategic. (continue @Marketo)