Black Friday and Cyber Monday 2011 have come to a close and IBM has the latest online retail performance data. 2011 marked a banner year on a number of fronts with mobile traffic growing by more than 200% and Thanksgiving turning out to be a huge shopping day for consumers as they responded to retailers’ early Black Friday promotions. Read the full reports to get details on these as well as a number of other trends from the holiday shopping season.
Cyber Monday Online Spending Increases by 33.0 percent Over 2010
The U.S. online retail sector delivered strong growth on Cyber Monday 2011 compared to the same period last year. These findings expand on the earlier report that Thanksgiving Day 2011 saw a record number of online retail sales that set the stage for a strong Black Friday.
As part of IBM’s Smarter Commerce initiative, IBM’s online retail benchmark study reveals the following trends as of 12:00 am PST:
Cyber Monday 2011 Compared to Cyber Monday 2010 (year/year)
- Consumer Spending Increases: Online sales were up 33.0 percent over 2010, with consumers pushing the average order value up from $193.24 to $198.26 for an increase of 2.6 percent.
- Shopping Peaks at 11:05am PST/2:05pm EST: Consumers flocked online, with shopping momentum hitting its highest peak at 11:05am PST/2:05pm EST. Consumer shopping also maintained strong momentum after commuting hours on both the east and west coast.
- Mobile Sales and Traffic Grows: On Cyber Monday, 10.8 percent of people used a mobile device to visit a retailer’s site, up from 3.9 percent in 2010. Additionally, mobile sales grew dramatically, reaching 6.6 percent on Cyber Monday versus 2.3 percent in 2010. (continue @IBM)