Twitter continues to invest in more email to drive social engagement

I just logged into a Twitter account that I created a few months ago but haven’t used since then. Within in a minute of logging on to the website, I received an email from Twitter that was obviously triggered by my login.

{Twitter Username},
It has been a while since we last saw you!

Take 2 minutes to make Twitter work better for you.
We have one suggestion: follow more people. Yes, more. Following is how you build your home timeline. Building a great timeline is at the heart of making Twitter work. By building a timeline that reflects you and your interests, you’ll see how quickly Twitter becomes an invaluable part of your life.

Twitter already is an email leader with their Unsubscribe features. Every Twitter notification has an easy link to stop that particular type of notification. One of the simplest and most elegant solutions I’ve seen so far.

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