By Debbie Kerr @ConstantContact
When I teach Boot Camp Classes for Constant Contact, one of the most common questions I am asked is one that I have several answers for.
“I want to send a single-image email, what is the easiest way to do that?”
Once that question is asked, I go through all of the possible scenarios of why a customer would need to do that, which method would be easiest for this customer, and the pros and cons of why I would recommend not doing it.
The short answer is “yes.” You can absolutely send an email that contains one large image—but you run a very big risk. The recipient may not see the content of your email at all.
If the recipient doesn’t “display images” — your message is lost
When was the last time you checked your personal email account and found that all of the images would be loaded once you’ve opened your selected email? You probably can’t remember. In fact, you’re probably more familiar with seeing blank boxes containing a large “X” like the image below.
By having no text in an email and having your campaign run only as one large image, you run the risk that your hard work—and your message—won’t be seen by your recipients.
Why do people and email clients block images in the first place?
Technology moves so quickly these days that maybe we’ve forgotten about the wonderful world of viruses and unapproved programs downloading onto our computers. With amazing antivirus software these days, it’s not that difficult to forget.
However, before these advances, when a spammer, scammer, or just the average malicious user wanted to harm your computer, they could easily bind a malicious program to an image file within an email. An email client would automatically download and display these images and put your computer at risk for viruses.
Most email clients these days will automatically remove the images from emails and ask you to click a link to display them—if you trust the sender. Most commercial emails also contain a link that allows you to display an email as a web page as well. (continue @ConstantCotact)