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Andrew Kordek

Andrew Kordek

Trendline Interactive

Chief Strategist and Co-Founder at Trendline Interactive.

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Retention Programs Start With Defining An Inactive

Best Practices/Standards - October 18, 2011 - Comments Off

I have been reading a lot of posts recently on how you should reactivate your inactive subscriber base.  Some email pundits agree that with a good strategy and program you can reactivate a portion of your subscriber base to life and once again make revenue off of them. Other people say that reactivation programs don’t [...]

Embracing The Unsubscribe Link Location

CAN SPAM, Compliance, Unsubscribe - May 16, 2011 - 5 Comments

One of the greatest fears for organizations that have a substantial email program is that of list attrition and stagnated growth in the subscriber base.  List attrition happens when subscribers issue a spam complaint, bounces or “naturally” unsubscribes.  A “natural” unsubscribe occurs when the subscriber takes the time to find the link, clicks on it [...]

Choice & Control: The Ultimate Email Marketing Weapon.

Choice & Control: The Ultimate Email Marketing Weapon.

Unsubscribe - April 4, 2011 - 2 Comments

As a subscriber to many email programs, I have the choice whether or not to open, read, click and convert to a companies newsletter or promotional email.  In addition, I can choose whether to remain subscribed or get out.  Its simple, I am in control. As a sender, I have the choice of whether or [...]

Email Deliverability Sarcasm

Email Deliverability Sarcasm

Best Practices - November 1, 2010 - 6 Comments

5:04 a.m. Me: Hello? Them: Dude…its 5:05 a.m. and I have not gotten the email. Me: What email? Them: I normally get an email from you everyday at 5:04 a.m. Me: Did you check your spam folder? Them:…

Ready! Acquire! Aim?

Ready! Acquire! Aim?

Best Practices, CAN SPAM, Metrics - June 17, 2010 - 2 Comments

One of the biggest topics in organizations today is the need and desire to grow their subscriber list. Most companies believe that the bigger the list they have, the greater chance they have to sell more stuff. More stuff sold…

Take control of your bounces

Take control of your bounces

Best Practices - January 14, 2010 - 4 Comments

Bounces in email marketing are inevitable, but I often wonder how many marketers in email truly watch their bounces on a regular and consistent basis. Enter UBER email marketing geek like me. At Groupon where I work, our frequency is…

The Future of Your Email Program

The Future of Your Email Program

Uncategorized - November 11, 2009 - Comments Off

What is my open rate now? What is my CTR now? What are my current engagement rates? How does it compare to last year? Are we above or below industry averages? What is our revenue now compared to last year?…

How to ruin your email marketing program – Part 1

How to ruin your email marketing program – Part 1

Best Practices - September 11, 2009 - 7 Comments

Part 1 – 9 basics and beliefs. You need the basics to really ruin your email program and it just so happens that this is your lucky day. I have compiled a list of 9 essential beliefs or “the basics”…

Email Marketing Manager Title Has To Go

Email Marketing Manager Title Has To Go

Best Practices - August 12, 2009 - 26 Comments

The title of email marketing manager is obsolete in my book. To me the word marketing is a word which reeks with the act of engaging in a monologue with the customer. Wikipedia defines marketing from the AMA as “the…

Respect in email

Respect in email

Unsubscribe - July 28, 2009 - Comments Off

There have been quite a few posts around email blogs lately giving advice on things such as relevancy, testing, segmentation, preferences, content etc….. However there is one thing that I truly believe in that I have yet to read much…

What would your subscriber do?

What would your subscriber do?

Best Practices, Permission - July 17, 2009 - Comments Off

Ever wonder how your email marketing program would look if you let a team of your subscribers run it? Think about it the next time you push that button or work your creative with folks. Next time you walk into…

Stop sending email…….

Stop sending email…….

Metrics, Permission, Reputation - July 8, 2009 - Comments Off

***This post is an oldie but a goodie from my own blog*** Effective immediately…….please stop sending email if any of the following conditions exist: You send email just to sell stuff and are not worried about establishing a lifetime relationship…

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