Archive by Author
Dennis Dayman

Dennis Dayman

Oracle | Eloqua

Don’t Just Send, Deliver!

Follow Dennis Dayman

Send Customers What They Asked For, Don’t Lie

Send Customers What They Asked For, Don’t Lie

Best Practices/Standards, Dennis Dayman - January 28, 2014 - 1 Comment

A quick lesson this cold Winter Texas morning here. I had thought I signed up for one thing, but woke up this morning to something completely different. I own a few security cameras from different manufactures to protect properties like most of us do today. They are great in that they capture every movement outside [...]

Canada’s Anti-Spam Law, CASL, Now a Done Deal

Canada, Compliance, Current Affairs, Dennis Dayman, Events, Uncategorized - December 2, 2013 - Comments Off

On Thursday November 28th 2013, the Treasury Board of Canada President (and champion of CASL) Tony Clement approved Industry Canada regulations in their final form. Today, December 4, 2013, the Minister of Industry the Right Honourable James Moore announced CASL will come into force on July 1, 2014. That’s right folks, six (6) month from now. [...]

Data Security Starts With Your Password

Data Security Starts With Your Password

Best Practices/Standards, Dennis Dayman, Privacy, Uncategorized - November 26, 2013 - Comments Off

So, we thought this would be a good reminder for all and not just the privacy community where it was originally posted on Privacology. Our friend Tom Bartel did a great post this holiday season about how data security really starts with what sort of password you use. He talks about basic guidance that as users we [...]

Facebook wins $3M injunction against spammer

CAN SPAM, Dennis Dayman - September 29, 2013 - Comments Off

For those who doubt, Can-Spam is till alive and kicking. Power Ventures and its CEO were found liable for sending 60,627 spam e-mail messages to Facebook members. Nearly five years after the fact, Facebook has been awarded $3 million in damages in its case against social-network spammer Power Ventures and its CEO, Steve Vachani. The order [...]

FTC Native Advertising Workshop

FTC Native Advertising Workshop

Compliance, Current Affairs, Dennis Dayman, Legal/Regulatory - September 24, 2013 - Comments Off

Here’s an interesting FTC workshop for many of the digital marketers out there. The Federal Trade Commission will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other content in digital media, referred to as “native advertising” or “sponsored content As Rebecca Lieb stated in her article on [...]

Google’s Flagrant Violation of the CAN SPAM Act

Ask the Experts, CAN SPAM, Compliance, Legal/Regulatory, Permission, Unsubscribe - August 6, 2013 - 8 Comments

By Jordan Cohen and John Caldwell We’re going to go ahead and say it: Google’s “new ad units” that look and act a lot like email marketing messages represent a flagrant violation of the CAN SPAM Act and also a potential Section 5 deceptive practices violation. Google insinuates that only legitimate promotional emails will be [...]

Can-Spam Violations DO Include Hiding Your Domain and Unsubscribe Information

CAN SPAM, Dennis Dayman, Legal/Regulatory - June 11, 2013 - 1 Comment

Need to thank Al Iverson of Exact Target (now Salesforce | Exact Target) and John Levine of CAUCE for this information and view points that I agree with. Overall, any sender of email who is trying to hide themselves or reduce the ability in how they allow you to control information about yourselves are in violation [...]

British Telecom (BT) Changing Email Services

British Telecom (BT) Changing Email Services

Dennis Dayman - June 10, 2013 - Comments Off

FYI folks! Seems BT is killing their support of the Yahoo! portal and email services. From the looks of it, existing @btinternet.com, @btopenworld.com and @talk21.com email addresses will stay the same., but anyone who was using a disposable email address and signed up for your communications with those will be losing those. This will cause an [...]

Preference Centres Without Preferences

Preference Centres Without Preferences

Best Practices/Standards, Dennis Dayman, Permission - May 6, 2013 - 2 Comments

<pitch> So, many of you know that Eloqua was acquired by Oracle into what we are calling Oracle Marketing Automation Cloud which will continue and support  the journey to modern marketing. </pitch> As we go though this transition I am myself needing to make changes to my daily interactions with people including the changing of [...]

Building a Foundation for CASL [Infographic]

Building a Foundation for CASL [Infographic]

Best Practices, Canada, Compliance, Dennis Dayman, Legal/Regulatory - April 15, 2013 - Comments Off

Our friend Alyssa Nahatis, Director of Deliverability, Neolane posted a great piece with an Inforgraphic how to build a foundation for the Canadian Anti-Spam Legislation (CASL) There’s no questioning that new laws and regulations are important, especially when they directly impact your business. But here’s the thing: countless pages of dry legalese can be difficult [...]

Daily Delivery – When is Email Deliverability Like a Fine Wine?

Daily Delivery – When is Email Deliverability Like a Fine Wine?

Best Practices, Daily Delivery, Dennis Dayman - March 24, 2013 - Comments Off

Email deliverability may very well be like fine wine if it gets better with age; and, like many vintners, marketers are using automation tools to great effort to setup the ideal conditions for great results after a very short aging period. Check out the rest of this article here. -Dennis Oracle | Eloqua  

FTC updates “DOT COM DISCLOSURES”

Best Practices, Best Practices/Standards, Compliance, Dennis Dayman, Legal/Regulatory, Privacy - March 15, 2013 - Comments Off

The Federal Trade Commission released updates this week to what is known as the Dot-Com Disclosures, guidance for how marketers can make ad disclosures clear and conspicuous across all platforms. The FTC issued the original Dot Com Disclosures in 2000 (before Twitter, Facebook and apps on mobile devices.), and the recent revision provides guidance with respect [...]

UA-9835597-1