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7 Reasons Why Your Company Should Adopt an Email Newsletter

Best Practices - April 5, 2014 - Comments Off

The odds are stacked against small business owners from the get-go. In most cases, you have to work twice has hard with half the staff just to equal the same output as some competitors with more resources at their disposal.So why not do everything you can to help build your company and brand? Regardless of the [...]

6 Ways We’ve Seen Email Change Over the Last 15 Years

Best Practices - March 19, 2014 - Comments Off

Remember the “You’ve got mail” notification every time you used to open your email? It was equal parts annoying and satisfying. Gone are the days where it was new and exciting to communicate via email like Tom Hanks and Meg Ryan in the 1998 film “You’ve Got Mail.” Now, email is essential to everyday life, [...]

5 Ways to Improve Your Email Subject Lines

5 Ways to Improve Your Email Subject Lines

Best Practices - March 13, 2014 - Comments Off

Your email can’t be read if it isn’t opened. You’re selling yourself and your company short if you don’t consistently take the time to create the best subject line possible to draw interest and ensure the high click-through rates. Think of the subject line as a headline of an article. It has to draw people in, [...]

When is the Best Time to Send an Email?

Best Practices - March 7, 2014 - 1 Comment

So you’ve crafted the perfect email. You’ve taken a lot of valuable time to ensure the you have your message just right and you’ve followed every tip in the book to help your email jump out at the recipient with a catchy subject line and just the right amount of content. You’ve included an image [...]

6 Ways You Can Build Your Email Newsletter with Social Media

Best Practices - February 26, 2014 - 2 Comments

Email newsletters are an effective way to blast consumers with information, discounts or news. They help promote consumer loyalty and work as an effective marketing strategy to reach a large group of people in a short amount of time, but most companies aren’t taking enough advantage of social media in growing their email newsletter. According [...]

Tips and Tricks to Ensure Your Email is Read from Start to Finish

Best Practices/Standards - February 13, 2014 - 1 Comment

In this day and age, with email as the primary form of communication in a lot of fields, it’s not hard for a professional’s inbox to overflow and an important message to get lost in the shuffle. You can tune out and daydream in a meeting or presentation, but it’s generally tougher to get off [...]

Send Customers What They Asked For, Don’t Lie

Send Customers What They Asked For, Don’t Lie

Best Practices/Standards, Dennis Dayman - January 28, 2014 - 1 Comment

A quick lesson this cold Winter Texas morning here. I had thought I signed up for one thing, but woke up this morning to something completely different. I own a few security cameras from different manufactures to protect properties like most of us do today. They are great in that they capture every movement outside [...]

4 Simple Ways to Make Sure You’re Writing Mobile-Friendly Emails

4 Simple Ways to Make Sure You’re Writing Mobile-Friendly Emails

Best Practices - January 27, 2014 - 2 Comments

The biggest thing that will affect email over the next year is undoubtedly mobile. Consider consumers’ typical morning: After they hit snooze on their alarm clock and brush their teeth, they likely turn to their mobile devices to check email. Then, whether it’s at a coffee shop or on the train to work, there’s ample [...]

Outlook vs. Gmail: Do the Differences Matter?

Outlook vs. Gmail: Do the Differences Matter?

Best Practices - January 15, 2014 - 1 Comment

When it comes to choosing an email service for your business, I find that many people don’t give it a second thought. You’re either a Gmail user or you’re an Outlook user, and that’s the end of the discussion. After all, why bother making any kind of a switch when you already know what you’re [...]

5 New Year’s Resolutions for Your Email Habits That’ll Work Wonders

5 New Year’s Resolutions for Your Email Habits That’ll Work Wonders

Best Practices - January 6, 2014 - Comments Off

Much like in your personal life, communication serves as a foundation for strong relationships. For small businesses, email serves as one of the primary pathways of communication to reach your consumers and establish that firm’s rapport. It’s important to be both proficient and efficient when it comes to your emailing habits because email etiquette can [...]

Tips for Executing Effective & Unique Holiday Emails

Best Practices - December 19, 2013 - Comments Off

The holiday season paves the way for businesses around the country to flood inboxes with wintery red and green email messages. Unfortunately, getting your customers and clients to read these emails isn’t quite as easy as simply coming up with a cool design. As a small business owner, you have to ask yourself a few questions when it comes to [...]

Email Newsletters & Forms to $25k in 3 Months

Best Practices, Resources - December 3, 2013 - Comments Off

  This was originally posted on   We had just gotten out of a meeting with our lead investor. After reviewing our progress for the last few months, something wasn’t right. We were trying to build a way to help mobile developers better market their apps so they wouldn’t disappear in the App Store but [...]