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Tips and Tricks to Ensure Your Email is Read from Start to Finish

Best Practices/Standards - February 13, 2014 - 1 Comment

In this day and age, with email as the primary form of communication in a lot of fields, it’s not hard for a professional’s inbox to overflow and an important message to get lost in the shuffle. You can tune out and daydream in a meeting or presentation, but it’s generally tougher to get off [...]

Send Customers What They Asked For, Don’t Lie

Send Customers What They Asked For, Don’t Lie

Best Practices/Standards, Dennis Dayman - January 28, 2014 - 1 Comment

A quick lesson this cold Winter Texas morning here. I had thought I signed up for one thing, but woke up this morning to something completely different. I own a few security cameras from different manufactures to protect properties like most of us do today. They are great in that they capture every movement outside [...]

Data Security Starts With Your Password

Data Security Starts With Your Password

Best Practices/Standards, Dennis Dayman, Privacy, Uncategorized - November 26, 2013 - Comments Off

So, we thought this would be a good reminder for all and not just the privacy community where it was originally posted on Privacology. Our friend Tom Bartel did a great post this holiday season about how data security really starts with what sort of password you use. He talks about basic guidance that as users we [...]

The Missed Opportunity of Dead-End Emails

The Missed Opportunity of Dead-End Emails

Best Practices/Standards - August 16, 2013 - 1 Comment

  This is a guest post by Matt Harris, Co-founder and CEO of sendwithus.com, a platform for marketers to control and optimize transactional email. He’s been building web applications for the last decade and recently made the jump into marketing. ——————————————————————————————————————————————— Intro Modern web applications rely on transactional email for user engagement and retention – so [...]

Improving Deliverability

Improving Deliverability

Best Practices/Standards, Uncategorized - July 19, 2013 - 2 Comments

This is a guest post by Rochelle Royal, a content and online marketing executive for Search Laboratory, a multilingual, award winning digital marketing agency specialising in SEO, PPC, conversion optimisation and website analytics. She has specialised in this industry since 2006. ——————————————————————————————————————————————— Improving Deliverability The word deliverability is a fancy word for describing the issues [...]

What You Need To Know As Yahoo! Recycles Old Email Addresses

What You Need To Know As Yahoo! Recycles Old Email Addresses

Best Practices, Best Practices/Standards - July 11, 2013 - Comments Off

In mid-June, Yahoo! announced that they will be re-introducing email addresses that have been inactive on Yahoo! platforms for the past 12 months. They’ll be doing this by allowing users to sign up for the email address they’ve always wanted in mid-July and by mid-August, they’ll let those users know which ones they received. This [...]

Do You Know What’s Lurking in Your Database? Know Thy Data!

Do You Know What’s Lurking in Your Database? Know Thy Data!

Best Practices, Best Practices/Standards, ISP, Reputation - July 5, 2013 - Comments Off

Do you know what’s lurking in your database? In an age of Big Data, companies are increasingly pressured to collect more and more information about their customers and prospects. Unfortunately, much of this data collection is not done in a strategic or consistent way, leading to confusing and poor performance. With the rise of marketing [...]

How to Optimize the Burst Rate of Your Email

How to Optimize the Burst Rate of Your Email

Best Practices/Standards, ISP, Metrics - June 29, 2013 - 1 Comment

Email is a fast and convenient way to connect with your customers. Yet companies always want their emails to be delivered faster and faster. That is why burst rates are a common topic within the email space. But if you want your emails delivered as fast as possible, there is much more to know than [...]

Forge Internal Relationships for Better Delivery

Forge Internal Relationships for Better Delivery

Best Practices/Standards - June 18, 2013 - 2 Comments

Many business books speak of the power of networking. Having an effective network can help you gain access to all sorts of opportunities, whether that be getting quick technical assistance or advancing your career. As with other aspects of business, networking can also be crucial to your email deliverability. In the course of helping customers [...]

Why Low Bounce and Complaint Metrics is Not Enough

Why Low Bounce and Complaint Metrics is Not Enough

Best Practices, Best Practices/Standards, Reputation, Reputation/Whitelist - May 20, 2013 - Comments Off

Much like judging a book by its cover, you can’t judge an email campaign solely by metrics like bounces and complaints alone. While working for an Email Service Provider (ESP), we’ve seen a vast array of senders have email campaigns where bounces and complaints were routinely low, but over time, email consistently landed in the spam folder. [...]

Preference Centres Without Preferences

Preference Centres Without Preferences

Best Practices/Standards, Dennis Dayman, Permission - May 6, 2013 - 2 Comments

<pitch> So, many of you know that Eloqua was acquired by Oracle into what we are calling Oracle Marketing Automation Cloud which will continue and support  the journey to modern marketing. </pitch> As we go though this transition I am myself needing to make changes to my daily interactions with people including the changing of [...]

Deliverability: Warming Up Your IP Address in Four Steps

Deliverability: Warming Up Your IP Address in Four Steps

Best Practices/Standards - May 3, 2013 - Comments Off

This is a guest post by Michael Linthorst, Managing Director for Copernica and fanatic blogger about email marketing. When using an IP address for the first time to send email campaigns, you will find that you won’t get the best deliverability results out of it right away. Just like you have to break in the engine of a [...]

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