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Do You Know What’s Lurking in Your Database? Know Thy Data!

Do You Know What’s Lurking in Your Database? Know Thy Data!

Best Practices, Best Practices/Standards, ISP, Reputation - July 5, 2013 - Comments Off

Do you know what’s lurking in your database? In an age of Big Data, companies are increasingly pressured to collect more and more information about their customers and prospects. Unfortunately, much of this data collection is not done in a strategic or consistent way, leading to confusing and poor performance. With the rise of marketing [...]

How to Optimize the Burst Rate of Your Email

How to Optimize the Burst Rate of Your Email

Best Practices/Standards, ISP, Metrics - June 29, 2013 - 1 Comment

Email is a fast and convenient way to connect with your customers. Yet companies always want their emails to be delivered faster and faster. That is why burst rates are a common topic within the email space. But if you want your emails delivered as fast as possible, there is much more to know than [...]

Global Campaigning – Know Who You Are

Global Campaigning – Know Who You Are

Best Practices, ISP, Uncategorized - January 28, 2013 - Comments Off

As many of you may know, I recently (June 2012) changed jobs and have been so busy learning new systems, meeting new clients and focusing on items at a much more global scale then I have in the past. In my new role as Director of Global Delivery Services at Experian CheetahMail,  I have started [...]

Top 5 Reasons Your Newsletter Will Go To Spam

Top 5 Reasons Your Newsletter Will Go To Spam

Best Practices, Best Practices/Standards, Blacklisting, Feedback Loops, ISP, Reputation - January 4, 2013 - Comments Off

  Newsletters should be a slam dunk for your email program.  Recipients have signed up to receive them, they’re expecting them every week or month, and your great about removing hard bounces and making sure everyone’s opted in…  so what’s the catch?  Here’s the top 5 reasons why your newsletter will still won’t reach your [...]

Deliverability Yesterday, Deliverability Today

Best Practices, ISP - November 9, 2012 - Comments Off

When I began working in the world of emails, spam folders and reputation, things were very different than they are now. With respect to deliverability, I think things have significantly improved. Do you think that it’s getting more difficult to deliver emails into the inbox? Do you think that keeping a high reputation score for [...]

The Deliverability Black Box and Other Magical Secrets

Best Practices, Best Practices/Standards, ISP - October 23, 2012 - 2 Comments

It seems for some reason that many people in the email marketing industry think of our profession as a black box or some kind of hocus-pocus. I have always found this type of thinking interesting because I personally have been extremely open about what we do and what effects senders delivery rates. As I look [...]

Why You Might Not Need a Dedicated IP

Best Practices/Standards, ISP - September 27, 2012 - Comments Off

Many email service providers and marketing automation vendors offer a choice between sending email with a shared IP or a dedicated IP. As more and more consumers of these services learn about deliverability, some marketers have started to assume that a dedicated IP will be the best choice for every sender. It’s not that simple. [...]

Getting to the Bottom of a Deliverability Issue

Best Practices/Standards, ISP - September 11, 2012 - 2 Comments

After you have uncovered that you may have some bulking going on, you will need to get a rough understanding as to what the underlying causes might be before being able to put a corrective action in place.  Here are the some of the main things to look at: IP / Sending Domain Reputations Reputation [...]

Warm Up period: What is it? How to go through it?

Best Practices/Standards, ISP, Reputation - September 5, 2012 - Comments Off

Every time that a new email marketing project with dedicated IP addresses starts, the same concept comes up as a base to begin to build a good relationship between the sender and the different ISPs: the warm up period. It is repeatedly referenced but what exactly is it? When a new group of IP addresses [...]

Increase the Bottom Line with Deliverability Monitoring via @mikeveilleux

ISP, Metrics - August 14, 2012 - Comments Off

We all know that email delivery is truly (and should be) at the core of many business’s revenue streams. Every quarter, there are many difficult conversations about how deliverability has negatively affected the bottom line at various companies.  Most of the time, these conversations lead to being more conservative on who and how often you [...]

Being Patient (and Self-Sufficient) in Today’s Email World

Being Patient (and Self-Sufficient) in Today’s Email World

Abuse, Dennis Dayman, ISP - July 20, 2012 - Comments Off

I know, sort of a silly title and sounds like a therapy email session in the works, but I thought I might use this piece to talk a bit about how we all need to have a little patience with email and those who power it. These past few weeks I’ve being hearing a lot [...]

Ongage launches “meta-ESP” service that routes email through the ESP with the best deliverability

Ongage launches “meta-ESP” service that routes email through the ESP with the best deliverability

Current Affairs, ISP - June 5, 2012 - 1 Comment

Ongage launched a “meta-ESP” service that routes email through multiple ESPs around the world. I have mixed feelings about this. + I love hearing about innovation on email. + Deliverability is not transparent and even the good guys need to find work-arounds. + I can see how this would improve list performance. + I can [...]