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How to Optimize the Burst Rate of Your Email

How to Optimize the Burst Rate of Your Email

Best Practices/Standards, ISP, Metrics - June 29, 2013 - 1 Comment

Email is a fast and convenient way to connect with your customers. Yet companies always want their emails to be delivered faster and faster. That is why burst rates are a common topic within the email space. But if you want your emails delivered as fast as possible, there is much more to know than [...]

To Improve Email Deliverability, Always Monitor

To Improve Email Deliverability, Always Monitor

Metrics, Reputation - June 7, 2013 - 1 Comment

Just because your email deliverability rate is acceptable–or even stellar–today doesn’t mean it will be tomorrow. In fact, you could wake up blacklisted tomorrow. It happens. We’ve seen it happen many times. Sometimes, it’s the catalyst that prompts companies to hire us. They’ve been doing fine on their own, and they’ve been happy with their [...]

Our Road To SXSW Was Powered By Email

Our Road To SXSW Was Powered By Email

Best Practices/Standards, Metrics - March 26, 2013 - Comments Off

This is a guest post by Josh Nason, the Content Marketing Manager for Dyn, an Internet Infrastructure company specializing in email delivery, web speed, uptime and more. He has been involved in email since 2007 with ESP startup SendLabs, purchased by Dyn in 2010. ————————————————————————————————————————————— This year’s SXSW 2013 has come to a close and [...]

Deliverability Metrics: When To Take Action?

Deliverability Metrics: When To Take Action?

Best Practices, Metrics - February 12, 2013 - Comments Off

Last week at the 2013 Email Evolution Conference (#EEC13), I led a roundtable discussion on list management.  This is a broad subject that can be highly varied based on the particulars of your business, industry and customers, but we discussed the in’s and out’s on segmenting metrics for sending, reporting and monitoring your email stream. [...]

All About Timing

All About Timing

Best Practices/Standards, Dennis Dayman, Metrics, Return Path, Uncategorized - December 5, 2012 - Comments Off

One of the major things you hear from most of us is about relevancy and targeting. Heck, you’ve even heard Return Path talk annually about the best times to send a campaign. You would think that with today’s available and leading CRM, MTA, analytics, and ESP technologies that MOST senders would have implemented some sort of [...]

The Email Marketing Measurement Imperative, Return Path

Best Practices/Standards, Dennis Dayman, Metrics, Return Path - September 18, 2012 - Comments Off

This Return Path study confirms what people already know well. Marketers are struggling to get the right data in the right way to accurately measure and optimize their email efforts. “Return Path Opens Door to New Era of Email Intelligence with New Products that Give Marketers Access to Data to Maximize Performance”

Increase the Bottom Line with Deliverability Monitoring via @mikeveilleux

ISP, Metrics - August 14, 2012 - Comments Off

We all know that email delivery is truly (and should be) at the core of many business’s revenue streams. Every quarter, there are many difficult conversations about how deliverability has negatively affected the bottom line at various companies.  Most of the time, these conversations lead to being more conservative on who and how often you [...]

Email Testing Using The Taguchi Method (via @AndrewKordek)

Best Practices, Best Practices/Standards, Metrics - August 9, 2012 - Comments Off

Does this sound familiar? Q: What time of the day is best to send an email? A: Test it Q: Does lifestyle imagery perform better than other imagery? A:  Dunno…test it. Q: How does the placement of buttons affect my click thru and subsequent conversion rate? A: We should test that. Almost every email seminar [...]

2 Great Methods for Measuring Deliverability

Best Practices, ISP, Metrics - May 15, 2012 - Comments Off

How should you be expected to manage an email program without an understanding of how it has been doing?  The reality is you can’t.  Without having a constant measurement of how your email programs are performing it will be difficult to understand how the ever-changing landscape of your user base, content, and email filtering is impacting [...]

Delivery and deliverability debunked

Delivery and deliverability debunked

Best Practices/Standards, Daily Delivery, Dennis Dayman, Metrics, Uncategorized - May 7, 2012 - Comments Off

Great piece by my good friend Len Shneyder I’ve been fielding a lot of questions lately about delivery. Sometimes the askers of these questions really mean deliverability. I take a deep breath, keeping in mind that most of the uninitiated still think they are the same thing, harmonize my chakras, and calmly correct them and help [...]

Is “Deliverability” just another (Silly) Buzzword?

Best Practices, Best Practices/Standards, Metrics - May 3, 2012 - Comments Off

Editor’s note: This guest post was written by Elie Chevignard, Digital Marketing Manager at Mailjet. I work for Mailjet and we focus on deliverability: it is central in our business. So I don’t believe that deliverability is a buzzword: it refers to a problem which has become more pregnant than ever. Nearly 25% of legitimate email gets [...]

Why Response Metrics Matter

Metrics, Uncategorized - March 6, 2012 - Comments Off

While we often focus on delivered rates when talking about email deliverability, response metrics will soon be equally important in determining whether or not your email arrives. ISPs are increasingly looking at subscriber engagement levels to determine the validity of your email messages. While not all ISPs are using engagement data and those that are [...]