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Canada’s Anti-Spam Law, CASL, Now a Done Deal

Canada, Compliance, Current Affairs, Dennis Dayman, Events, Uncategorized - December 2, 2013 - Comments Off

On Thursday November 28th 2013, the Treasury Board of Canada President (and champion of CASL) Tony Clement approved Industry Canada regulations in their final form. Today, December 4, 2013, the Minister of Industry the Right Honourable James Moore announced CASL will come into force on July 1, 2014. That’s right folks, six (6) month from now. [...]

Facebook wins $3M injunction against spammer

CAN SPAM, Dennis Dayman - September 29, 2013 - Comments Off

For those who doubt, Can-Spam is till alive and kicking. Power Ventures and its CEO were found liable for sending 60,627 spam e-mail messages to Facebook members. Nearly five years after the fact, Facebook has been awarded $3 million in damages in its case against social-network spammer Power Ventures and its CEO, Steve Vachani. The order [...]

FTC Native Advertising Workshop

FTC Native Advertising Workshop

Compliance, Current Affairs, Dennis Dayman, Legal/Regulatory - September 24, 2013 - Comments Off

Here’s an interesting FTC workshop for many of the digital marketers out there. The Federal Trade Commission will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other content in digital media, referred to as “native advertising” or “sponsored content As Rebecca Lieb stated in her article on [...]

Google’s Flagrant Violation of the CAN SPAM Act

Ask the Experts, CAN SPAM, Compliance, Legal/Regulatory, Permission, Unsubscribe - August 6, 2013 - 8 Comments

By Jordan Cohen and John Caldwell We’re going to go ahead and say it: Google’s “new ad units” that look and act a lot like email marketing messages represent a flagrant violation of the CAN SPAM Act and also a potential Section 5 deceptive practices violation. Google insinuates that only legitimate promotional emails will be [...]

Can-Spam Violations DO Include Hiding Your Domain and Unsubscribe Information

CAN SPAM, Dennis Dayman, Legal/Regulatory - June 11, 2013 - 1 Comment

Need to thank Al Iverson of Exact Target (now Salesforce | Exact Target) and John Levine of CAUCE for this information and view points that I agree with. Overall, any sender of email who is trying to hide themselves or reduce the ability in how they allow you to control information about yourselves are in violation [...]

Building a Foundation for CASL [Infographic]

Building a Foundation for CASL [Infographic]

Best Practices, Canada, Compliance, Dennis Dayman, Legal/Regulatory - April 15, 2013 - Comments Off

Our friend Alyssa Nahatis, Director of Deliverability, Neolane posted a great piece with an Inforgraphic how to build a foundation for the Canadian Anti-Spam Legislation (CASL) There’s no questioning that new laws and regulations are important, especially when they directly impact your business. But here’s the thing: countless pages of dry legalese can be difficult [...]


Best Practices, Best Practices/Standards, Compliance, Dennis Dayman, Legal/Regulatory, Privacy - March 15, 2013 - Comments Off

The Federal Trade Commission released updates this week to what is known as the Dot-Com Disclosures, guidance for how marketers can make ad disclosures clear and conspicuous across all platforms. The FTC issued the original Dot Com Disclosures in 2000 (before Twitter, Facebook and apps on mobile devices.), and the recent revision provides guidance with respect [...]

Mobile Apps and Privacy

Mobile Apps and Privacy

Best Practices/Standards, Compliance, Daily Delivery, Dennis Dayman, Privacy, Tracking - March 14, 2013 - Comments Off

The mobile apps market is booming and if you’re in the business of developing mobile apps, it’s important to tell the users of the app what it can do, be transparent about your privacy practices. and clearly explain to users what information the app collects and what you will do with that information. While every app [...]

Let’s Play “Is This A Commercial Message Or Not”

Let’s Play “Is This A Commercial Message Or Not”

Best Practices/Standards, CAN SPAM, Compliance, Dennis Dayman, Legal/Regulatory, Permission, Unsubscribe - January 10, 2013 - Comments Off

From time to time we receive emails from some “Sales Representative” (it’s their title) who sends us a “personal” reach out email trying to reserve a time to chat about their offering. When you look at the message you know you don’t know this person or brand, never had a past conversation with them, nor [...]

CRTC Issues CASL (Canada’s Anti-Spam Law) Regulation Guidelines

Canada, Compliance, Dennis Dayman, Legal/Regulatory, Uncategorized - October 12, 2012 - Comments Off

So on the heels of the IAPP Privacy Academy 2012 here in San Jose, CA, the Canadian Radio-television and Telecommunications Commission (CRTC) yesterday issued two important guideline documents related to their previously-published Canada’s Anti-Spam Legislation (CASL) regulations that we’ve all been waiting for. Guidelines on the interpretation of the Electronic Commerce Protection Regulations (CRTC) and [...]

How Many Clicks to Get to the Center of An Unsubscribe?

How Many Clicks to Get to the Center of An Unsubscribe?

Best Practices/Standards, CAN SPAM, Dennis Dayman, Legal/Regulatory - August 15, 2012 - Comments Off

Repost from my ClickZ column —– Mr. Owl: A one, a two-hoo…a three…(crunch sound effect). Three! Narrator: How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop? Yeah, I know…again cheesy, but come on. Who doesn’t like a Tootsie Pop? Remember how we always watched that commercial and then wondered [...]

DMARC Update: An Insider’s View (via @timfalls)

Best Practices/Standards, Current Affairs, Reputation - July 27, 2012 - 1 Comment

A few contributors have discussed DMARC, since the new technical specification was introduced to the world of email early this year. If you’re not yet up to speed on the whole DMARC thing, check out Nicholas Toper’s previous post, the home page or see what wikipedia has to say. Given the  great importance of [...]