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Canada’s Anti-Spam Law, CASL, Now a Done Deal

Canada, Compliance, Current Affairs, Dennis Dayman, Events, Uncategorized - December 2, 2013 - Comments Off

On Thursday November 28th 2013, the Treasury Board of Canada President (and champion of CASL) Tony Clement approved Industry Canada regulations in their final form. Today, December 4, 2013, the Minister of Industry the Right Honourable James Moore announced CASL will come into force on July 1, 2014. That’s right folks, six (6) month from now. [...]

FTC Native Advertising Workshop

FTC Native Advertising Workshop

Compliance, Current Affairs, Dennis Dayman, Legal/Regulatory - September 24, 2013 - Comments Off

Here’s an interesting FTC workshop for many of the digital marketers out there. The Federal Trade Commission will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other content in digital media, referred to as “native advertising” or “sponsored content As Rebecca Lieb stated in her article on [...]

DMARC Update: An Insider’s View (via @timfalls)

Best Practices/Standards, Current Affairs, Reputation - July 27, 2012 - 1 Comment

A few contributors have discussed DMARC, since the new technical specification was introduced to the world of email early this year. If you’re not yet up to speed on the whole DMARC thing, check out Nicholas Toper’s previous post, the home page or see what wikipedia has to say. Given the  great importance of [...]

Ongage launches “meta-ESP” service that routes email through the ESP with the best deliverability

Ongage launches “meta-ESP” service that routes email through the ESP with the best deliverability

Current Affairs, ISP - June 5, 2012 - 1 Comment

Ongage launched a “meta-ESP” service that routes email through multiple ESPs around the world. I have mixed feelings about this. + I love hearing about innovation on email. + Deliverability is not transparent and even the good guys need to find work-arounds. + I can see how this would improve list performance. + I can [...]

Mr. Dayman Goes to Washington

Current Affairs, Dennis Dayman, European Union, Legal/Regulatory, Uncategorized - April 2, 2012 - Comments Off

Well it certainly is not 1939 and this story doesn’t tell about a single man’s effect on American politics as the title conveys, but it is about a bit of the things I did see last week during one of my visits to Washington D.C. For the entire month of March I was in and out [...]

DMARC: What is it and how does it work? First impressions.

Current Affairs - February 1, 2012 - 1 Comment

Introduction DMARC was announced earlier this week. It is a proposal by major email players to unify email authentication. It is touted as a major game changer. Let’s see what it is. Caveat: The spec was just published; I might have misunderstood some points. In such case, please email me or leave it in the comments [...]

European Data Protection “Upgrades”

Best Practices/Standards, Compliance, Current Affairs, European Union, Legal/Regulatory - January 30, 2012 - Comments Off

I assume by now, many of you know that many places like the European Union (EU) have data protection laws. These directives and regulations have been in place for around 15 or more years depending on the country. One of the more popular ones is the EU Data Protection Directive 95/46/EC. For those who don’t [...]

Care2 breach is something to care about

Best Practices/Standards, Current Affairs, Legal/Regulatory, Uncategorized - January 3, 2012 - Comments Off

Care2 is a social network website that was founded by Randy Paynter in 1998 to help connect activists from around the world. Over the holiday’s they fell victim to the latest breach and loss of information we’ve seen almost daily in the online industry. Like many breached companies, sent out a notice to its user [...]

MAAWG publishes position on Email Appending

MAAWG publishes position on Email Appending

Best Practices/Standards, Current Affairs, Permission, Reputation - September 18, 2011 - Comments Off

This past week the MAAWG board approved the publishing of our position on Email Appending. As you know, in marketing terms, “appending” is the practice of taking demographic information known (or assumed) to be related to a particular customer and matching it with other data. “Email appending” is also known as “e-appending” or “e-pending.” It [...]

Emailers Beware: Vigilantes Are On the Prowl!

CAN SPAM, Compliance, Current Affairs - May 31, 2011 - Comments Off

Guest Post–  by Rachel Corcoran The new year started with a roar for Internet vigilantes when the California Court of Appeal for the Second Appellate District issued its ruling in Hypertouch, Inc. v. ValueClick, Inc., et al. (B218603, Cal. Ct. App., January 18, 2011). In a stunning decision, the Court of Appeal overturned a lower [...]

Inside the Email Insider Summit: The Humanity of Email

Current Affairs - May 6, 2011 - 1 Comment

At the close of MediaPost’s Email Insider Summit, a four day whirlwind of island events and ardent discussions on email, I sat at the famed Mucky Duck in downtown Captiva Island and reflected on the conference. Throughout panel discussions and roundtables on relevance, preference centers, testing, content marketing, and my own panel on email security, [...]

Are you being a hyper-transparant brand?

Are you being a hyper-transparant brand?

Best Practices, Current Affairs, Legal/Regulatory, Permission - April 6, 2011 - Comments Off

Just a thought that hit me today as I read the Twitter Trends related to the Epsilon breach. I was a bit surprised that many of the end-users who have received an alert email/letter from those brands affected by the breach say that they did NOT know their data was hosted elsewhere other than who they trusted [...]