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FTC Native Advertising Workshop

FTC Native Advertising Workshop

Compliance, Current Affairs, Dennis Dayman, Legal/Regulatory - September 24, 2013 - Comments Off

Here’s an interesting FTC workshop for many of the digital marketers out there. The Federal Trade Commission will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other content in digital media, referred to as “native advertising” or “sponsored content As Rebecca Lieb stated in her article on [...]

Google’s Flagrant Violation of the CAN SPAM Act

Ask the Experts, CAN SPAM, Compliance, Legal/Regulatory, Permission, Unsubscribe - August 6, 2013 - 8 Comments

By Jordan Cohen and John Caldwell We’re going to go ahead and say it: Google’s “new ad units” that look and act a lot like email marketing messages represent a flagrant violation of the CAN SPAM Act and also a potential Section 5 deceptive practices violation. Google insinuates that only legitimate promotional emails will be [...]

Can-Spam Violations DO Include Hiding Your Domain and Unsubscribe Information

CAN SPAM, Dennis Dayman, Legal/Regulatory - June 11, 2013 - 1 Comment

Need to thank Al Iverson of Exact Target (now Salesforce | Exact Target) and John Levine of CAUCE for this information and view points that I agree with. Overall, any sender of email who is trying to hide themselves or reduce the ability in how they allow you to control information about yourselves are in violation [...]

Building a Foundation for CASL [Infographic]

Building a Foundation for CASL [Infographic]

Best Practices, Canada, Compliance, Dennis Dayman, Legal/Regulatory - April 15, 2013 - Comments Off

Our friend Alyssa Nahatis, Director of Deliverability, Neolane posted a great piece with an Inforgraphic how to build a foundation for the Canadian Anti-Spam Legislation (CASL) There’s no questioning that new laws and regulations are important, especially when they directly impact your business. But here’s the thing: countless pages of dry legalese can be difficult [...]

FTC updates “DOT COM DISCLOSURES”

Best Practices, Best Practices/Standards, Compliance, Dennis Dayman, Legal/Regulatory, Privacy - March 15, 2013 - Comments Off

The Federal Trade Commission released updates this week to what is known as the Dot-Com Disclosures, guidance for how marketers can make ad disclosures clear and conspicuous across all platforms. The FTC issued the original Dot Com Disclosures in 2000 (before Twitter, Facebook and apps on mobile devices.), and the recent revision provides guidance with respect [...]

Let’s Play “Is This A Commercial Message Or Not”

Let’s Play “Is This A Commercial Message Or Not”

Best Practices/Standards, CAN SPAM, Compliance, Dennis Dayman, Legal/Regulatory, Permission, Unsubscribe - January 10, 2013 - Comments Off

From time to time we receive emails from some “Sales Representative” (it’s their title) who sends us a “personal” reach out email trying to reserve a time to chat about their offering. When you look at the message you know you don’t know this person or brand, never had a past conversation with them, nor [...]

CRTC Issues CASL (Canada’s Anti-Spam Law) Regulation Guidelines

Canada, Compliance, Dennis Dayman, Legal/Regulatory, Uncategorized - October 12, 2012 - Comments Off

So on the heels of the IAPP Privacy Academy 2012 here in San Jose, CA, the Canadian Radio-television and Telecommunications Commission (CRTC) yesterday issued two important guideline documents related to their previously-published Canada’s Anti-Spam Legislation (CASL) regulations that we’ve all been waiting for. Guidelines on the interpretation of the Electronic Commerce Protection Regulations (CRTC) and [...]

How Many Clicks to Get to the Center of An Unsubscribe?

How Many Clicks to Get to the Center of An Unsubscribe?

Best Practices/Standards, CAN SPAM, Dennis Dayman, Legal/Regulatory - August 15, 2012 - Comments Off

Repost from my ClickZ column —– Mr. Owl: A one, a two-hoo…a three…(crunch sound effect). Three! Narrator: How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop? Yeah, I know…again cheesy, but come on. Who doesn’t like a Tootsie Pop? Remember how we always watched that commercial and then wondered [...]

European Regulator Warns Silicon Valley About Privacy

European Regulator Warns Silicon Valley About Privacy

Daily Delivery, European Union, Legal/Regulatory, Uncategorized - April 28, 2012 - Comments Off

“The European Commission proposed earlier this year a wide ranging new law designed to protect personal data online. It has met with strong resistance from some Silicon Valley companies on the grounds that it would be costly, logistically difficult and a hindrance to innovation. One of the most contested parts of the law, known as [...]

Canada’s anti-spam law won’t take effect until 2013

Canada’s anti-spam law won’t take effect until 2013

Daily Delivery, Legal/Regulatory, Uncategorized - April 28, 2012 - Comments Off

Industry Minister Christian Paradis, speaking on April 24, 2012, remarked that Canada’s new anti-spam legislation is expected “to take effect next year.” http://www.casselsbrock.com/CBNewsletter/The_Cassels_Brock_Report___April_2012#art39908 -Dennis Eloqua Don’t Just Send, Deliver!

Mr. Dayman Goes to Washington

Current Affairs, Dennis Dayman, European Union, Legal/Regulatory, Uncategorized - April 2, 2012 - Comments Off

Well it certainly is not 1939 and this story doesn’t tell about a single man’s effect on American politics as the title conveys, but it is about a bit of the things I did see last week during one of my visits to Washington D.C. For the entire month of March I was in and out [...]

EU proposes a reform of the data protection rules

Compliance, European Union, Legal/Regulatory - March 28, 2012 - Comments Off

As some of you know there were privacy reforms that were released a few weeks ago by the European Union (EU).  The European Commission is proposing a comprehensive reform of the EU’s 1995 data protection rules to strengthen online privacy rights and boost Europe’s digital economy. Last week I spent the day at the United [...]

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