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7 Factors that Make Transactional Email Awesome

Best Practices, Compliance, Reputation - June 29, 2012 - Comments Off

Fact: email is an essential mode of communication between a business and its customers. When comparing the different types of email that companies use to stay in touch with their customers, the transactional email category stands out above its counterpart, marketing email, for a number of reasons. Simply put, transactional email boasts significant benefits that [...]

Ongage launches “meta-ESP” service that routes email through the ESP with the best deliverability

Ongage launches “meta-ESP” service that routes email through the ESP with the best deliverability

Current Affairs, ISP - June 5, 2012 - 1 Comment

Ongage launched a “meta-ESP” service that routes email through multiple ESPs around the world. I have mixed feelings about this. + I love hearing about innovation on email. + Deliverability is not transparent and even the good guys need to find work-arounds. + I can see how this would improve list performance. + I can [...]

When Does Relevance Border on Creepiness? Thoughts on Re-targeting.

Best Practices, Compliance - May 8, 2012 - Comments Off

It seems as if we cannot go a day in this industry where some email pundit or expert will talk about becoming more relevant in your email program.  In fact, the drums that are beating louder and louder these days are the ones that if organizations don’t jump on the relevance train soon, programs will [...]

European Regulator Warns Silicon Valley About Privacy

European Regulator Warns Silicon Valley About Privacy

Daily Delivery, European Union, Legal/Regulatory, Uncategorized - April 28, 2012 - Comments Off

“The European Commission proposed earlier this year a wide ranging new law designed to protect personal data online. It has met with strong resistance from some Silicon Valley companies on the grounds that it would be costly, logistically difficult and a hindrance to innovation. One of the most contested parts of the law, known as [...]

Canada’s anti-spam law won’t take effect until 2013

Canada’s anti-spam law won’t take effect until 2013

Daily Delivery, Legal/Regulatory, Uncategorized - April 28, 2012 - Comments Off

Industry Minister Christian Paradis, speaking on April 24, 2012, remarked that Canada’s new anti-spam legislation is expected “to take effect next year.” http://www.casselsbrock.com/CBNewsletter/The_Cassels_Brock_Report___April_2012#art39908 -Dennis Eloqua Don’t Just Send, Deliver!

Predicting Deliverability: 1st & 3rd Party Succeeds; 9th Party Fails?

Best Practices/Standards, Compliance, ISP, Reputation - April 10, 2012 - Comments Off

As ISPs have continued to tighten filtering to eliminate spam through filters based on engagement levels, success in deliverability has become highly based on engagement. Many studies have been released on engagement rates across industries and industry average engagement rates are often used as an indicator or benchmark for sending. However, I believe that these studies have left out [...]

Company Messages Being Flagged as Spam? How do you Solve the Problem?

CAN SPAM - April 3, 2012 - Comments Off

As an avid Gmail user, I know that many of my messages flagged as spam quite often. What is particularly unsettling about this is the fact that when I go through and look through all of the messages, only about half of them are actual spam. I do not check the spam folder as consistently [...]

Mr. Dayman Goes to Washington

Current Affairs, Dennis Dayman, European Union, Legal/Regulatory, Uncategorized - April 2, 2012 - Comments Off

Well it certainly is not 1939 and this story doesn’t tell about a single man’s effect on American politics as the title conveys, but it is about a bit of the things I did see last week during one of my visits to Washington D.C. For the entire month of March I was in and out [...]

EU proposes a reform of the data protection rules

Compliance, European Union, Legal/Regulatory - March 28, 2012 - Comments Off

As some of you know there were privacy reforms that were released a few weeks ago by the European Union (EU).  The European Commission is proposing a comprehensive reform of the EU’s 1995 data protection rules to strengthen online privacy rights and boost Europe’s digital economy. Last week I spent the day at the United [...]

DMARC: What is it and how does it work? First impressions.

Current Affairs - February 1, 2012 - 1 Comment

Introduction DMARC was announced earlier this week. It is a proposal by major email players to unify email authentication. It is touted as a major game changer. Let’s see what it is. Caveat: The spec was just published; I might have misunderstood some points. In such case, please email me or leave it in the comments [...]

European Data Protection “Upgrades”

Best Practices/Standards, Compliance, Current Affairs, European Union, Legal/Regulatory - January 30, 2012 - Comments Off

I assume by now, many of you know that many places like the European Union (EU) have data protection laws. These directives and regulations have been in place for around 15 or more years depending on the country. One of the more popular ones is the EU Data Protection Directive 95/46/EC. For those who don’t [...]

How to Handle Email Bounces: Three Rules of Thumb

Best Practices, Compliance - January 26, 2012 - Comments Off

What’s the best way to handle email bounces? Below are three best practices to employ when dealing with invalid email addresses. But first, let’s establish a basic understanding of the two types of bounces that you’ll find in your email stats dashboard. Soft vs. Hard Bounce A soft bounce is a temporary failure that happens [...]

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