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Google’s Flagrant Violation of the CAN SPAM Act

Ask the Experts, CAN SPAM, Compliance, Legal/Regulatory, Permission, Unsubscribe - August 6, 2013 - 8 Comments

By Jordan Cohen and John Caldwell We’re going to go ahead and say it: Google’s “new ad units” that look and act a lot like email marketing messages represent a flagrant violation of the CAN SPAM Act and also a potential Section 5 deceptive practices violation. Google insinuates that only legitimate promotional emails will be [...]

Do You Know What’s Lurking in Your Database? Know Thy Data!

Do You Know What’s Lurking in Your Database? Know Thy Data!

Best Practices, Best Practices/Standards, ISP, Reputation - July 5, 2013 - Comments Off

Do you know what’s lurking in your database? In an age of Big Data, companies are increasingly pressured to collect more and more information about their customers and prospects. Unfortunately, much of this data collection is not done in a strategic or consistent way, leading to confusing and poor performance. With the rise of marketing [...]

To Improve Email Deliverability, Always Monitor

To Improve Email Deliverability, Always Monitor

Metrics, Reputation - June 7, 2013 - 1 Comment

Just because your email deliverability rate is acceptable–or even stellar–today doesn’t mean it will be tomorrow. In fact, you could wake up blacklisted tomorrow. It happens. We’ve seen it happen many times. Sometimes, it’s the catalyst that prompts companies to hire us. They’ve been doing fine on their own, and they’ve been happy with their [...]

Why Low Bounce and Complaint Metrics is Not Enough

Why Low Bounce and Complaint Metrics is Not Enough

Best Practices, Best Practices/Standards, Reputation, Reputation/Whitelist - May 20, 2013 - Comments Off

Much like judging a book by its cover, you can’t judge an email campaign solely by metrics like bounces and complaints alone. While working for an Email Service Provider (ESP), we’ve seen a vast array of senders have email campaigns where bounces and complaints were routinely low, but over time, email consistently landed in the spam folder. [...]

Preference Centres Without Preferences

Preference Centres Without Preferences

Best Practices/Standards, Dennis Dayman, Permission - May 6, 2013 - 2 Comments

<pitch> So, many of you know that Eloqua was acquired by Oracle into what we are calling Oracle Marketing Automation Cloud which will continue and support  the journey to modern marketing. </pitch> As we go though this transition I am myself needing to make changes to my daily interactions with people including the changing of [...]

The Five Stages to Recovery After a Blacklisting

The Five Stages to Recovery After a Blacklisting

Best Practices/Standards, Blacklisting, Reputation - March 14, 2013 - Comments Off

Due to an increase in IP listings as of the first of the year, there has been quite a lot of hullabaloo lately around the Spamhaus blacklist. Given this fact, I would like to share with you my hypothetical “five stages to recovery after a blacklisting,” along with some key factors to take into consideration [...]

10 Ways to Suck at Email Deliverability

10 Ways to Suck at Email Deliverability

Best Practices/Standards, Dennis Dayman, Reputation, Uncategorized - March 1, 2013 - Comments Off

I don’t know about you, but this post gave me a good laugh to end a very long and busy week. Our friend Kristin Connell, Senior Manager, Marketing Operations, at Deltek posted this great deliverability post to the Eloqua Topliners Community. Please take some time this Friday and laugh with me. ——————————————————————————————————————————— Why write about ways [...]

Let’s Play “Is This A Commercial Message Or Not”

Let’s Play “Is This A Commercial Message Or Not”

Best Practices/Standards, CAN SPAM, Compliance, Dennis Dayman, Legal/Regulatory, Permission, Unsubscribe - January 10, 2013 - Comments Off

From time to time we receive emails from some “Sales Representative” (it’s their title) who sends us a “personal” reach out email trying to reserve a time to chat about their offering. When you look at the message you know you don’t know this person or brand, never had a past conversation with them, nor [...]

Seven More Tips for Better Peer-Initiated Email Invitations

Seven More Tips for Better Peer-Initiated Email Invitations

Best Practices/Standards, Feedback Loops, Unsubscribe - January 7, 2013 - Comments Off

Seth Godin suggests that we spend our marketing dollars wisely by targeting innovators—people who “get it” and adopt our product or service before the crowd. These customers are so enthusiastic about your service, they talk about it. That’s the “Ideavirus.” Email can be a part of that viral marketing plan. In part one of this [...]

Top 5 Reasons Your Newsletter Will Go To Spam

Top 5 Reasons Your Newsletter Will Go To Spam

Best Practices, Best Practices/Standards, Blacklisting, Feedback Loops, ISP, Reputation - January 4, 2013 - Comments Off

  Newsletters should be a slam dunk for your email program.  Recipients have signed up to receive them, they’re expecting them every week or month, and your great about removing hard bounces and making sure everyone’s opted in…  so what’s the catch?  Here’s the top 5 reasons why your newsletter will still won’t reach your [...]

Top 5 Best Practices for changing a newsletter’s sending address

Best Practices, Reputation - October 16, 2012 - Comments Off

A co-worker recently came to our deliverability team at Dyn and asked for some suggestions on how to manage the process of changing the send from address for our customer newsletters.  Here’s the top 5 things we considered when making a change like this: 1. Keep it relevant  Last thing your user base is interested [...]

Seven Tips for Better Peer-Initiated Email Invitations

Best Practices/Standards, Blacklisting, Reputation - October 9, 2012 - Comments Off

I meet a wide variety of cool innovators, and I love hearing about their next big thing. They’ve got hot ideas, and they want them to go viral. Peer invitation systems are popular way to grow a service virally. After all, if your subscribers love your service, why not empower them to tell their friends? [...]

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