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The Five Stages to Recovery After a Blacklisting

The Five Stages to Recovery After a Blacklisting

Best Practices/Standards, Blacklisting, Reputation - March 14, 2013 - Comments Off

Due to an increase in IP listings as of the first of the year, there has been quite a lot of hullabaloo lately around the Spamhaus blacklist. Given this fact, I would like to share with you my hypothetical “five stages to recovery after a blacklisting,” along with some key factors to take into consideration [...]

Top 5 Reasons Your Newsletter Will Go To Spam

Top 5 Reasons Your Newsletter Will Go To Spam

Best Practices, Best Practices/Standards, Blacklisting, Feedback Loops, ISP, Reputation - January 4, 2013 - Comments Off

  Newsletters should be a slam dunk for your email program.  Recipients have signed up to receive them, they’re expecting them every week or month, and your great about removing hard bounces and making sure everyone’s opted in…  so what’s the catch?  Here’s the top 5 reasons why your newsletter will still won’t reach your [...]

Seven Tips for Better Peer-Initiated Email Invitations

Best Practices/Standards, Blacklisting, Reputation - October 9, 2012 - Comments Off

I meet a wide variety of cool innovators, and I love hearing about their next big thing. They’ve got hot ideas, and they want them to go viral. Peer invitation systems are popular way to grow a service virally. After all, if your subscribers love your service, why not empower them to tell their friends? [...]

The Dark Side of Email Marketing

Blacklisting, Dennis Dayman - February 24, 2012 - Comments Off

Reposted from my ClickZ column. ——- Few weeks ago I spoke at MarketingSherpa’s Email Summit 2012 in Las Vegas, which has many great panels and discussions on the best ways to reach your customer in the digital age. When the panel I was on that included Chip House from ExactTarget and Tom Sather from Return Path [...]