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Email Authentication 101: What Do You Need To Know?

Best Practices, Domain Keys/Authentication, Reputation - April 29, 2011 - 1 Comment

One of your primary goals is to ensure that your messages are getting to your target audience. One of the best ways to accomplish that is to comply with ISPs requirements by authenticating your email messages. What is Email Authentication? Email authentication verifies the identity of the email senders and confirms that the email message is [...]

6 years since Sender-ID and DKIM started

6 years since Sender-ID and DKIM started

Domain Keys/Authentication, Reputation - January 30, 2010 - 4 Comments

I was digging through my closet today and found this hat. The hats were given out as chachka at a unique email industry meetup hosted by the Berkman Center at Harvard University on a very cold winter day in January,…

Deliverability Forum: It's a Wrap!

Deliverability Forum: It's a Wrap!

Best Practices, CAN SPAM, Current Affairs, Domain Keys/Authentication, Feedback Loops, ISP, Permission, Reputation, Unsubscribe - January 11, 2010 - 1 Comment

(The Deliverability Forum is a series of interviews I hosted with industry leaders and luminaries over the past few months. It came to closure last week and I have shared the final post with takeaways and highlights from the Bronto…

Future of Deliverability: A Series

Future of Deliverability: A Series

Current Affairs, Domain Keys/Authentication, Feedback Loops, Permission, Reputation - November 16, 2009 - 1 Comment

Mark Brownlow posted a great series on the future of deliverability at his site Email Marketing Reports. He started off with getting some well known deliverability experts in the industry together (and I am humbled to have been one of…

DKIM for the impatient

DKIM for the impatient

Best Practices, Domain Keys/Authentication, Feedback Loops, Reputation - February 25, 2009 - 2 Comments

I joined Genius.com a few months ago as a member of their Deliverability and Anti-Abuse team. My focus is on deliverability and managing the email servers. Genius has a great application that gets marketers and sales people working together. The…

Fortune 500 still aren't authenticating their primary domains

Fortune 500 still aren't authenticating their primary domains

Current Affairs, Domain Keys/Authentication - August 20, 2008 - 3 Comments

Dancho Danchev rightfully scolds the 60% of the Fortune 500 who still aren’t using authentication on their primary domains to prevent phishing attacks. Many of the readers of this blog send email marketing on behalf of the Fortune 500, and…

Transitioning from IP to DNS: Part 1

Transitioning from IP to DNS: Part 1

Domain Keys/Authentication, Reputation - June 20, 2008 - Comments Off

Emails are sent from a mail server (a MTA) to another. The receiving MTA chooses to accept or not the email, hence deliverability issues. Most antispam filters are based on the idea than a given mail server has a specific…

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