Archive | Unsubscribe RSS feed for this section

Google’s Flagrant Violation of the CAN SPAM Act

Ask the Experts, CAN SPAM, Compliance, Legal/Regulatory, Permission, Unsubscribe - August 6, 2013 - 8 Comments

By Jordan Cohen and John Caldwell We’re going to go ahead and say it: Google’s “new ad units” that look and act a lot like email marketing messages represent a flagrant violation of the CAN SPAM Act and also a potential Section 5 deceptive practices violation. Google insinuates that only legitimate promotional emails will be [...]

Let’s Play “Is This A Commercial Message Or Not”

Let’s Play “Is This A Commercial Message Or Not”

Best Practices/Standards, CAN SPAM, Compliance, Dennis Dayman, Legal/Regulatory, Permission, Unsubscribe - January 10, 2013 - Comments Off

From time to time we receive emails from some “Sales Representative” (it’s their title) who sends us a “personal” reach out email trying to reserve a time to chat about their offering. When you look at the message you know you don’t know this person or brand, never had a past conversation with them, nor [...]

Seven More Tips for Better Peer-Initiated Email Invitations

Seven More Tips for Better Peer-Initiated Email Invitations

Best Practices/Standards, Feedback Loops, Unsubscribe - January 7, 2013 - Comments Off

Seth Godin suggests that we spend our marketing dollars wisely by targeting innovators—people who “get it” and adopt our product or service before the crowd. These customers are so enthusiastic about your service, they talk about it. That’s the “Ideavirus.” Email can be a part of that viral marketing plan. In part one of this [...]

Two Common Mistakes that Cause Unnecessary Hard Bounces and Complaints

Best Practices/Standards, Reputation, Unsubscribe - June 19, 2012 - Comments Off

In my years of deliverability, I’ve seen a lot of mistakes made – many of which are talked about here on Deliverability.com. No matter how bad an error and how many experts try to teach the masses not to do them again, they still manage to keep happening. With regard to hard bounces and spam [...]

Email Deliverability Sarcasm Part 2 (and why you should never go on vacation)

Best Practices/Standards, Permission, Unsubscribe - February 14, 2012 - 1 Comment

Wednesday Afternoon, 3:43 p.m. EST. Me:  We are blacklisted at Yahoo and Hotmail. Them: Why? What does that mean? Me: Well…in short, we are blocked and our email is not getting through. Them:  That’s a problem huh?  Why are we not getting through. Me: Seems like we were sending emails to a lot of address’ [...]

Embracing The Unsubscribe Link Location

CAN SPAM, Compliance, Unsubscribe - May 16, 2011 - 5 Comments

One of the greatest fears for organizations that have a substantial email program is that of list attrition and stagnated growth in the subscriber base.  List attrition happens when subscribers issue a spam complaint, bounces or “naturally” unsubscribes.  A “natural” unsubscribe occurs when the subscriber takes the time to find the link, clicks on it [...]

Wake up! @SilverPop adds a new feature to "Snooze" instead of Unsubscribe

Wake up! @SilverPop adds a new feature to "Snooze" instead of Unsubscribe

Unsubscribe - April 21, 2011 - 6 Comments

SilverPop just announced a "Snooze" button that can be easily added to their customer's unsubscribe pages. When the user clicks to unsubscribe, the landing page gives them an option to "Snooze" the email until some time in the future rather than unsubscribing. The example they use is that someone who buys flowers for Valentine's Day might [...]

Choice & Control: The Ultimate Email Marketing Weapon.

Choice & Control: The Ultimate Email Marketing Weapon.

Unsubscribe - April 4, 2011 - 2 Comments

As a subscriber to many email programs, I have the choice whether or not to open, read, click and convert to a companies newsletter or promotional email.  In addition, I can choose whether to remain subscribed or get out.  Its simple, I am in control. As a sender, I have the choice of whether or [...]

Has Hotmail Discarded the List-Unsubscribe Functionality?

Has Hotmail Discarded the List-Unsubscribe Functionality?

Unsubscribe - April 3, 2011 - 5 Comments

Our good friend Jason Warnock, Director of Deliverability for Yesmail, has raised some interesting, but major functionality questions about changes (removal) of the List-Unsubscribe header that seem to have happened at Windows Live Hotmail recently. He asked if the community would also be interested in his thinking and of course we jumped at that opportunity. —— [...]

Kudos to Crutchfield Audio for choices!

Kudos to Crutchfield Audio for choices!

Best Practices, Permission, Unsubscribe - October 14, 2010 - Comments Off

I am a big motor and audio head. When I was younger, I used to work in the installation bays of different speciality car audio companies installing the coolest and latest stuff. As such, I also subscribe to many magazines…

AOL Disabling Inactive Email Accounts

AOL Disabling Inactive Email Accounts

Unsubscribe - May 26, 2010 - 4 Comments

Repost from Unica Blog We’ve heard reports from numerous ESP partners and clients that AOL has been sending back large volumes of bounces due to the deactivation of old and unused email accounts. Although the exact reasons for what constitutes…

Respectful Spam from @LayeredTech

Respectful Spam from @LayeredTech

Abuse, Permission, Unsubscribe - February 11, 2010 - 2 Comments

Today I received a spam message from a saleperson. It was like many others that I receive, except that I immediately noticed how respectful the tone was. Then at the end of it, he tells me that I should reply…

UA-9835597-1