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Why Low Bounce and Complaint Metrics is Not Enough

Why Low Bounce and Complaint Metrics is Not Enough

Best Practices, Best Practices/Standards, Reputation, Reputation/Whitelist - May 20, 2013 - Comments Off

Much like judging a book by its cover, you can’t judge an email campaign solely by metrics like bounces and complaints alone. While working for an Email Service Provider (ESP), we’ve seen a vast array of senders have email campaigns where bounces and complaints were routinely low, but over time, email consistently landed in the spam folder. [...]

Certification Services: Are Just an Expensive Whitelist? Do I Really Need Them?

Reputation/Whitelist, Uncategorized - June 7, 2012 - Comments Off

Whitelists have always been there when sending emails was the topic. The concept itself is simple: you, as a sender, get your IP addresses in the whitelist of the ISP or in any other whitelist popular enough to be requested for those ISPs so you can get your email into the inbox without suffering the [...]

The Crowded Inbox

The Crowded Inbox

Best Practices/Standards, Reputation/Whitelist - September 9, 2011 - Comments Off

Reposted from my ClickZ column. ——- One of the common questions from marketers today is “How do I make the ISP ensure my email sticks out in the already crowded mailboxes out there?” This is a great question that I think many of the ClickZ authors have answered differently, using such ideas as balanced images to [...]

Announcing the New and Improved Reputation Monitor

Announcing the New and Improved Reputation Monitor

Reputation, Reputation/Whitelist, Uncategorized - April 25, 2011 - Comments Off

We at Return Path announced a huge leap forward in reputation monitoring with our enhanced Reputation Monitor product this week. Reputation Monitor allows emailers to track the metrics that make up their Sender Score which is the equivalent to a credit score of a sending IP address. While Reputation Monitor was a great tool to [...]

A New Year’s Resolution: Monitor Your “From Name” (From Address) Reputation

A New Year’s Resolution: Monitor Your “From Name” (From Address) Reputation

Ask the Experts, Best Practices, ISP, Reputation/Whitelist - January 11, 2011 - 21 Comments

In early- to mid-December, some email senders began having inbox placement issues at Yahoo. Yahoo had started to redirect messages to the bulk folder for some whitelisted email senders. In fact, several email senders who had maintained whitelist status for…

7 Things You MUST Know About Goodmail’s New CertifiedDomain Whitelist

7 Things You MUST Know About Goodmail’s New CertifiedDomain Whitelist

Reputation/Whitelist - December 16, 2009 - 1 Comment

Repost from Pivotal IQ Blog Yesterday, Goodmail announced that it launched the industry’s first 3rd party domain-based whitelist, called CertifiedDomain. We had a couple of questions for the Goodmail team and here’s what we found out, straight from the source:…

The ISP that marketers dream about

The ISP that marketers dream about

ISP, Reputation/Whitelist - October 26, 2008 - 11 Comments

If email marketers could set the rules for ISPs, what would be different? What would be the characteristics of DreamMail, the ISP of our dreams? (note: there is no connection between this imaginary ISP and any of Epsilon Interactive’s various…

One from the 'Can't we all just get along' file

One from the 'Can't we all just get along' file

Current Affairs, Reputation, Reputation/Whitelist - July 15, 2008 - 1 Comment

Anne Mitchell of ISIPP posts “How the Email Deliverability Accreditation and Reputation Industry is Eating Itself Alive” a screed about how some in the space are dissing the competition to make sales. While some negatives are inevitable in comparison shopping…

Great piece on Whitelisting on ClickZ

Great piece on Whitelisting on ClickZ

Best Practices, Reputation/Whitelist - June 12, 2008 - Comments Off

Derek Harding gives a historical run-down on Whitelisting, with the money-quote being: In short, whitelisting is a useful and important tool, it may even be a necessity in some cases. However, it’s not a substitute for good list hygiene and…

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